Founded in 1976, Bosideng International Holdings Co., Ltd., Combo, Bosideng's core down jacket brand, advocates a return to natural casual style, and its products are mostly made of soft and warm 90% high velvet, focusing on the design/production/sales of down jackets
Combo Down Jacket:
Kangbo brand is one of the six [Chinese famous brands] of Bosideng, Kangbo Apparel Co., Ltd. was established in May 2006, jointly funded and registered by Shanghai Bosideng International Apparel Co., Ltd. and Bosideng International Apparel Co., Ltd., with a registered capital of 85 million US dollars, mainly engaged in the design, production and sales of Kangbo brand down jackets.
Kangbo down jacket is positioned as casual, light and easy-going, advocating "returning to natural casual style". Soft and warm 90% high pile, light and natural fabrics, calm and rich colors, with neutral design, suitable for home wear, outings, outdoor sports. According to the survey and statistics of the National Bureau of Statistics, Kangbo down jacket ranked seventh in the sales volume of similar products in the national market in 2006.
Kangbo down jackets are of excellent quality and have successively passed the national inspection-free products and China famous brand product certification. In March 2005, "Kangbo" won the first China Apparel Brand Potential Award, becoming one of the original brands with the most development potential and casual taste in the apparel industry. The flagship brand of China's down jacket industry - Kangbo down jacket.
Awards: In 2007, it was rated as "first-class product" by the National Garment Quality Supervision and Inspection Center (Shanghai) and the Down Jacket and Product Committee of China Garment Association; Selected as "one of the most competitive brands in China" by the Ministry of Commerce; In 2005, it was selected as "China Famous Brand Product" by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China.
Bosideng International Holdings Limited:
Bosideng International Holdings Limited is a large down apparel company in China, with approximately 5,800 retail outlets in more than 65 cities across the country, specializing in down apparel under the Group's six core brands, namely "Bosideng", "Flying in the Snow", "Kangbo", "Bingjie", "Shuangyu" and "Shangyu". Through these brands, the Group offers a wide range of down apparel products to cater to different classes of consumers. At the same time, Bosideng has diversified its products and entered new markets, further consolidating and expanding its leading position in China's down apparel industry.
According to the data compiled by the China Industry Enterprise Information Dissemination Center, in terms of sales in 2007, the four major down apparel products – "Bosideng", "Snow Flying", "Kangbo" and "Bingjie" accounted for a combined market share of 39.9% in China#. According to the information of the China Industry and Enterprise Information Dissemination Center and the National Bureau of Statistics of the People's Republic of China, "Bosideng" has been the No. 1 down apparel brand in China for 13 consecutive years from 1995 to 2007. The "Bosideng" brand was selected as one of the "Top 10 World-Influential Brands in China" in the global market in 2006 by the World Productivity Science Union, the Chinese Productivity Society and the World Productivity Congress. In 2007, Bosideng was awarded the title of "China World Famous Brand" by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China, and was the only apparel brand to receive this honor.
From a village-run sewing group more than 30 years ago, Bosideng has developed into a leading enterprise in China's down jacket industry, and has gone through a road full of glory and victory.
Over the past few years, we have achieved a number of business targets. In terms of marketing, Bosideng has developed a multi-brand policy to target different customer segments. We also strengthened our sales channels by setting up stores in prominent locations and optimising the Group's brands through extensive sales and marketing. In terms of enterprise management, the group has implemented a management system that meets international standards; We also fulfill our corporate citizenship responsibilities and actively contribute to the country and society.
Looking ahead, the Group will continue to follow its consistent values and measures to contribute to a harmonious society in China. The Group will continue to build on its outstanding achievements in the past, comprehensively enhance Bosideng's core competitiveness, and continue to create brilliant results and bring satisfactory returns to shareholders.
