Alai Yi Group Co., Ltd., a clothing brand focusing on young and trendy women, a leader in fashion down jackets in the down garment industry, a famous trademark in Zhejiang Province, mainly focusing on down jackets, women's clothing and home textile products, and is committed to building a fashion group designed to feel life
Founded in 1997, Ailai Yi is a clothing brand focusing on young and trendy women, and is sought after by 35 domestic first-line stars. As a leader in fashion down jackets, Alayyi has the original patented technology of four-layer structure locking, with more than 3,000 stores in China, becoming a leading brand of women's down, and is committed to building a world-renowned fashion group integrating down jackets, home textiles, women's clothing and children's clothing!
With outstanding design advantages and comprehensive brand strength, Ailai Yi down clothing has formed seven marketing regions in East China, Central China, South China, North China, Central Plains, Southwest China and Zhejiang, and has more than 3,000 sales channels in 31 provinces, autonomous regions and municipalities directly under the central government in China, and has set up 18 offices and 13 special areas across the country.
With its natural, comfortable and simple product style positioning, Ailai Home Textile has become a cutting-edge force in the market compared to other home textile brands. The sales network covers the whole country, mainly in Shanghai, Zhejiang, Jiangsu, Henan, Jilin, Hubei, Guangdong and other provinces and cities.
"Branding, specialization, standardization, and collectivization" is the unswerving development route of Alayyi. Adhering to the enterprise spirit of "excellence, stop at perfection", Alayyi advocates the brand concept of "the life of a famous brand lies in quality and culture", and the business philosophy of "winning trust with sincerity and profit". After more than 10 years of accumulation and aggregation, through strategic planning, resource regeneration and energy focus, it has begun to enter a period of brand diversification and fission reproduction. Continuous growth, development, expansion, and leap forward to create new miracles are the common ideals and goals of Alayyi people.
In 1998, it entered the domestic market with the "Aileyi" brand, setting off a wave of down fashion, and after several years of vigorous development, it became the leader of fashion down jackets. In 2004, the same brand of women's clothing was established, moving towards the all-season era. Product positioning: 18-38 years old tasteful independent women, committed to shaping the unity of women's external image and internal emotions, and constantly digging out the desires of women's hearts. Fashionable style and reliable quality assurance have been warmly sought after by consumers.
