A well-known outdoor sports and leisure brand, emphasizing the combination of comfort and fashion, integrating R&D, design, manufacturing, marketing and export
Camel Co., Ltd. was established in 2005, the company fully operates the "Camel" brand development, has achieved outstanding results, in one fell swoop "Camel" into the most well-known high-end men's shoes brand in China, established the company's industry leadership position in the apparel industry.
The company has strong strength, integrating R&D and design, manufacturing, marketing and export, and has established R&D cooperation with nearly 100 supply partners across the country, and has the first perfect product supply chain in China. The company's product development and procurement capabilities, scale are better than peers, the core business scope of high-end leather men's shoes, concurrently engaged in fashion casual women's shoes, men's and women's leather bags, belts, outdoor sportswear, business casual men's wear, only the number of new footwear per season is about 1,000 models, forming an extremely rich category of store goods management in the terminal to meet the diversified wearing needs of customers. Thanks to the company's adoption of a scientific and standardized general generation channel management system, the camel brand has developed rapidly with a rapid trend, and has established stores and counters across the country, fully covering the core consumer groups in the first and second-tier central cities.
CAMEL has always been a brand with personality, courage and unremitting spirit of exploration, whether it is business leisure or outdoor categories, all pour into this brand concept. Some brand marketing experts said that the unique and inclusive brand gene of CAMEL camel enables it to naturally span the outdoor field from the leisure field, and the strategic adjustment of the double kingdom of outdoor and leisure is a kind of inheritance and development of the persistent camel spirit, and its camel spirit is full of positive and positive influence, which is also very motivating for outdoor sports enthusiasts.
