Founded in 1975, Bosideng International Holdings Co., Ltd. is a leading brand in the down apparel industry, with a simple and natural design style, promoting the transformation of down apparel from bloated to casual/fashionable, and enhancing the fashion taste of the industry

The "Bosideng" brand is the flagship brand of the Group, and is also recognized as "China's Leading Brand in Textile and Apparel Industries" by the China National Textile and Apparel Council, and was jointly assessed as "China's World Famous Brand Product" by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China and the China Famous Brand Strategy Promotion Committee in September 2007. In December 2015, the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China, the China Association for the Promotion of Brand Construction, and CCTV jointly released the results of the 2015 China Brand Value Evaluation, which showed that Bosideng's brand strength reached 923.00 and its brand value reached 20.725 billion yuan.

Bosideng actively implements international standards, and has successively passed the China Environmental Labeling Product Certification, ISO9001:2000 Quality Management System Certification and ISO14001 Environmental Management System Certification, and won the "National Quality Award" from the China Association for Quality in November 2008. Since 1997, Bosideng down jackets have been releasing fashion trends to the world on behalf of China's cold-proof clothing every year, promoting the transformation of down jackets from bloated to casual and fashionable. In April 2011, the China Federation of Industrial Economics awarded Bosideng the "China Industry Award". So far, the company has set "China World Famous Brand Products", "National Quality Award" and "China Industry Award" in one, demonstrating the achievements and vitality of practicing famous brand strategy, excellent management and independent innovation.

Bosideng has become a partner of international brands such as NIKE, COLUMBIA, NORTH FACE, BOSS, TOMMY, GAP, ELLE, etc., and its products have successfully entered the markets of the United Kingdom, Italy and other countries and regions.