Snowflying, a subsidiary of Bosideng Holdings, is a well-known brand in the fashion and casual down jacket industry, and is popular in the market for its brand characteristics of vitality/enjoyment/fun

Founded in 1997, the "Flying in the Snow" brand is a rising star in China's down garment industry, and its brand image of youthful vitality and dynamic fashion is deeply loved by consumers.

In terms of garment production technology, Snow Flying Down Jacket adheres to the quality management concept of "international standard management, excellence in quality" to ensure excellent product quality. In 2001, it was awarded the "Protection of Mother River Logo Product", and in 2005, it was awarded the honorary title of "Special Contribution Award for China's Down Jacket Industry" by China Down Industry Association.

On the basis of maintaining a youthful style, Snow Fly constantly enriches the connotation of the brand and creates a brand image full of passion and vitality. Through innovative marketing methods, the brand spirit of "enjoying the extraordinary" is passed on to the majority of consumers, imperceptibly infecting the younger generation, cultivating good brand awareness and reputation, and the brand market competitiveness is significant.

In 2016, Flying in the Snow set off a new way, introducing the brand concept of "pan-outdoor, lifestyle", conveying the brand philosophy of "enjoying the outdoors", and committed to building a pan-outdoor ecological chain. In order to meet the needs of different types of outdoor, we have launched four product series, including skiing, hiking, outdoor, and urban outdoor, to provide outdoor enthusiasts with high-quality and cost-effective outdoor products that are "more outdoor than sports, more fashionable than outdoor, and more functional than fashion", and have grown rapidly in the boom of outdoor sports in China.