
A fashionable cashmere brand with cashmere fashion as the core product positioning, a large-scale cashmere color research and development base, and a leading cashmere clothing fashion company
Since the Silk Road, the Yangtze River Delta has accumulated a thousand-year-old fashion culture, inspiring Mihuang to be committed to building a leading brand of Chinese fashion cashmere from the day of its birth.
Mature and confident urban elites are the target consumer group of Mi Huang, who are independent, full of passion to pursue their careers, and at the same time know how to enjoy a quality of life, know how to care for themselves and respect themselves. By inviting Miss Guan Zhilin to endorse, forming a first-class design team, joining hands with fashion design master Qi Gang, and cooperating with the Fashion Color Association to establish the "China Cashmere Color R&D Base" and other brand strategies, Mihuang echoes the needs of urban elites for high-quality and high-grade cashmere clothing, and edifies their elegant temperament with fashion. The noble quality, simple design, and exquisite details highlight the brand connotation of "implicit luxury" of Mihuang, which is luxurious but unassuming, full of calm and restrained spirit.