Founded in France in 1976, it is positioned in the mass sports market, and is known in the industry for its high quality and low price, a supplier of sportswear, equipment and various creative sports products, and a good place for beginners and professional athletes to buy sports equipment

Decathlon is a sporting goods retail group from Europe. Decathlon is committed to bringing together mass sports under one roof, and is currently carrying out retail business in more than 20 countries and regions around the world. Innovation is Decathlon's DNA, the group has a research and development center in Europe, to meet the sports needs of users, design products that enhance the sports experience, about 3,000 new products are launched every year.

Decathlon integrates sporting goods design, R&D, production, logistics, branding, and retail, and ensures that it provides cost-effective products for the public with innovative ideas and the whole industry chain business model. Decathlon has been in China since 2003 and has opened 166 offline stores in more than 60 cities by the end of 2015. At the same time, the online business provides products and services to users in more than 370 cities.