Founded in 1987, the top ten brands of men's wear-jacket are famous trademarks in Fujian Province, famous brand products in Fujian Province, focusing on business casual style, and a listed company integrating design/product development/production/marketing
Founded in 1987, LILANZ pioneered the concept of "business casual" menswear in China, and after more than 20 years of exploration, it has developed into a leading brand of business menswear in China integrating design, product development, production and marketing. The headquarters of the group has commodity center, production center, marketing center, brand management, human resources, administrative management, finance, IT, product planning, product technology research and development, international department and other departments, which cooperate closely with each other and standardize management. At present, the group has the main brand LILANZ and the sub-brand L2.
"Simplicity is not simple" is Lilang's design philosophy, and it is also the core value that Lilang has carefully interpreted and interpreted for more than 20 years. On September 25, 2009, Lilang was successfully listed in Hong Kong (HKEx 1234), with a market value of more than 7.7 billion Hong Kong dollars and more than 3,000 stores in 31 provinces and cities across the country. In 2014, Lilang's net profit reached 555 million yuan, and its turnover reached 2.433 billion yuan, ranking among the best in China's local menswear industry.
Since 2002, Mr. Chen Daoming has been hired as the brand spokesperson, and the cooperation has been 13 years. Since 2012, Lilang has established an international R&D team to attract top fashion designers at home and abroad, bringing fresh blood to Lilang's product design and bringing a new visual experience to consumers.
The brand's essence of "simplicity is not simple" led Lilang to represent Chinese menswear on the international stage, making high-profile appearances at Milan Fashion Week and Tokyo Fashion Week. In the future, Lilang will strive to promote the comprehensive upgrading of the company's management, marketing channels and brand strategy, and achieve the style of "simple philosophy" with a gorgeous turn, and become the world's fashion garden.
