JOEONE (China) Co., Ltd., a well-known trademark in Fujian Province, focuses on the mid-to-high-end business casual men's wear brand with men's pants as the core, and is a listed enterprise integrating brand promotion/R&D, design, production/sales

JOEONE is a leading business casual men's wear brand in China, and the company's core products, JOEONE men's pants and jackets, have been deeply loved and praised by consumers for many years. As of 2015, according to the statistics of the national large-scale retail enterprise commodity sales survey, "JOEONE" brand men's pants have ranked first in the comprehensive market share of similar products for 16 consecutive years (2000-2015). JOEONE business casual men's wear ranked first in the comprehensive market share of similar products in 2015. (The above market share comes from the statistics of the National Commercial Information Center of China's key large-scale retail enterprises and commercial groups). The company adopts the model of vertical integration of business, integrating brand promotion, R&D and design, production and sales, and operates men's trousers, jackets and other apparel products of JOEONE brand. The company has always focused on the strategic development direction of high-end business casual men's wear with men's pants as the core, and is committed to allowing men to have cost-effective Seiko fashion clothing to meet the wearing needs of different consumers on different occasions.

Since the launch of the JOEONE brand, the company's management has always regarded high quality as the foundation of the company. The company has always regarded product quality management as an important task of the company, dedicating high-quality products to consumers as the company's business goal, and taking product quality management as an important part of corporate strategic management. In order to ensure the consistent quality of the products, the company has passed the IS09001 quality management system and product quality double certification, and the leading products have passed the IS014001 environmental management system and China environmental product double certification, and obtained the "national quality inspection qualified product" certificate. The company has won the reputation of "national product quality, after-sales service and reputation double guarantee enterprise". The company is also the main drafting unit of the National Standard of the People's Republic of China for trousers (GB/T2666-2009) and the National Standard for Washed and Finished Garments (GB/T22700-2008). The company has a provincial technology center, its testing center has been recognized by the China National Accreditation Service for Conformity Assessment, with dyeing and chemical laboratory, constant temperature and humidity laboratory, special darkroom for grading, etc., complete testing equipment, with textile formaldehyde content, PH value, color fastness and other indicators of testing capabilities, its testing level has reached the domestic leading level.

For a long time, the company has won the trust of consumers with its high-quality products, and "professional and good quality" has gradually become the symbol of JOEONE's brand. In addition, the JOEONE brand has also been recognized by the state, authoritative associations and media.

The company attaches great importance to the construction of corporate culture, employee welfare and social welfare undertakings, and takes "people-oriented, honest management" as its own and the company's management philosophy. The company advocates the construction of a community of interests and life of "enterprise and employees, enterprise and society", and takes "social responsibility" as the ultimate goal of the enterprise; It is advocated to build the enterprise into a "warm home, a school for talents, and a stage for entrepreneurship" for employees. The company vigorously improves the working and living conditions of employees, and pays attention to the protection of the legitimate rights and interests of employees and the improvement of welfare benefits. In 2008, the company passed the occupational health and safety management system certification, and has been rated as "National Advanced Unit of Learning Organization", "2006 National Excellent Enterprise of Harmonious Labor Relations", "National Advanced Unit of Open and Democratic Management of Factory Affairs", "Home of Model Workers in Fujian Province" and "Home of National Model Workers". The company is enthusiastic about participating in social welfare and education, and has been awarded the "China Children's Charity Star Enterprise" and "China Children's Charity Award - Outstanding Contribution Award" by the China Children and Teenagers' Fund, the "Fujian Provincial Donation Public Welfare Contribution Award" by the Fujian Provincial People's Government, and the "Fujian Red Cross Humanitarian Award" by the Fujian Red Cross Society. On May 30, 2011, the company's A-shares were successfully listed on the Shanghai Stock Exchange (stock abbreviation: JOEONE, stock code: 601566), providing a new platform for the company's long-term development. In the face of increasingly fierce market competition in the 21st century, it is believed that with the joint efforts of all JOEONE people, JOEONE will gradually become the leader of China's business men's wear and make new contributions to the take-off of China's garment industry.