A high-end casual clothing brand, a Chinese original design fashion brand tailored for urban upstarts, a local clothing company that focuses on original design, and a charming casual fashion with both artistic texture and commercial intelligence
Mark Warfield, a clothing company named after a deep-sea whale, plays a heart-pounding Chinese waltz like a miraculous slow movement. Fair, which is elegant, beautiful; Whale, which means deep-sea whale - Fairwhale, with a noble and charming fashion messenger, finally dived in the deep sea, surfaced, and brought the rose-colored morning glow and morning glow to the long-awaited followers with the veil of morning light.
KNOWN AS THE "GIANT OF CHINA'S FASHION INDUSTRY", MARK CHEUNG IS UNDOUBTEDLY THE MOST OUTSTANDING "DREAM MAKER" OF THE MARK FAIRWHALE FAMILY. He is good at spiritual and pure design style, using various artistic elements such as painting, film and television, music, etc., drawing on a large number of Western clothing culture expression skills, perfectly combining the aesthetic essence of traditional Chinese culture, and sparing no effort to provide intellectual people with exquisite and hearty "dream feather coat".
Over the years, the passionate creation has given birth to three mature brand lines and 700 Chinese fashion coordinates that make dreams of Chinese costumes. In 2001, Mark Fairwhale, which provides elite men's artistic fashion taste and way of dressing, landed in China, and in 2002, Fairwhale Jeans for men was born, helping urban youth release their individual appeal. Fairwhale Creative Urbanwear, with its original way of breaking free from constraints, provides young urban women with an unconventional fashion concept, creating a popular style of "haute couture ready-to-wear", pushing the MARK FAIRWHALE fashion family to a new dream journey.
Brands
Mark Warfield new gentleman's menswear
Mark Fairwhale (Mark Fairwhale) began with the artistic inspiration of the international design master Mark Cheung (Zhang Zhaoda), adhering to the consistent European fashion style, wandering in the classic and not trendy, and is known as the charm of men's clothing with both artistic comprehension and commercial intellectuality. Mark Fairwhale is not just a fashion brand, but a self-discovering art brand, creating not only fashion clothing, but also a culture and art. Express the new gentleman's attitude to life through clothing. Products don't just go into their wardrobes, they permeate all aspects of life. The design tension that integrates Eastern and Western cultures shows the unique temperament of China's new gentlemen who advocate low-key and connotation.
MARK WARFIE JEANS MENSWEAR
FAIRWHALE JEANS MEN'S WEAR (FAIRWHALE JEANS) STRONGLY IMPRINTS THE DNA OF BRAVERY, REBELLION AND SELF-RELIANCE OF YOUNG PEOPLE IN THE NEW ERA. His personal philosophy of dressing is his inspiration. DUE TO THE UNIQUE ATTRACTION BROUGHT BY THIS DRESSING PHILOSOPHY, IT HAS BECOME AN IMPORTANT GOAL OF FAIRWHALE JEANS MENSWEAR TO CREATE VALUE FOR URBAN YOUTH, INTERPRETING THE MULTIPLE TEMPERAMENTS OF EXPLORATION, INDEPENDENCE, SELF-CONFIDENCE, DREAMS AND FREEDOM FOR URBAN YOUTH, HELPING THEM EXPRESS THEIR SELF-ASSERTION AND UNLEASH THEIR UNIQUE ATTRACTION - NO MATTER WHAT THE OCCASION, THOSE MEN WEARING FAIRWHALE JEANS CAN WIN MORE ATTENTION.
Mark Warfield Creative Urban Womenswear
The fashionable, modern, and urban clothing design of F.C.U. quickly conveys the image language, so that modern women who love fashion and love fashion can match themselves according to the time and place, and express a free fashion style. With its original way of daring to break free, it provides young urban women with an unconventional fashion style. F.C.U. adheres to the principles of urbanism, creativity, ease of life and femininity, and injects frank, comfortable, humorous and luxurious and elegant fashion elements into the design; Its unique print pattern fully demonstrates the city's chic atmosphere and is the most iconic brand element. F.C.U. has created a popular style of "haute couture ready-to-wear", with the desire of haute couture to shape women's curves, while emphasizing freedom of collocation, reflecting the unique personality charm and wisdom of the wearer. Fashionable, intellectual, fresh and creative, this is F.C.U.
Warphy Style
Fairwhale SHAKE is aimed at the young men of the post-85s and 90s, with "fun and made by me" as the core of the brand, conveying the spirit of young people's love for change, fashion fun, and paying equal attention to style, and outlining a men's wear brand that advocates daily styling and matching exclusive to young characteristics. Fairwhale SHAKE starts from the small details of life to capture the happy moments when they express themselves and their individuality. Talking about the brand origin of Fairwhale SHAKE, Yang Kuntian, President of Mark Warfield, said, "The young people of the post-90s generation are independent, confident and willing to have a unique personality, they love the free and boundless online world, and they are eager to change but are full of kindness to the world." In 2011, Fairwhale SHAKE, which is positioned as "finding and detonating fun at any time", will surprise young men.
M-IdeaForever
M-Idea Forever, a high-end designer brand launched in 2011 by Mark Warfield. With the spirit of experimental creativity at its core, it presents a diversity of trends and fashions. Presents the abstract poetic spirit of an avant-garde product line and the practical functionality of a technological product line. The brand's bold and experimental nature inevitably blends the very different design philosophies of avant-garde and technological. Mainly black and white are used as the main colors of the product, adding low-key colors that break the dark and dull feeling. The design incorporates many other elements, such as the mixing of multiple materials, the use of high-tech fabrics, the delicate tailoring without complicated collocation, the rich layers, and the emphasis on the texture of the clothes.
MF ART
The first trendy concept store, MF ART, is located in Xintiandi Fashion, a new landmark in Shanghai, Xintiandi Phase III. The store gathers Black Sense from Japan, M-idea Forever, an independent high-end designer brand owned by Mark Warfield, K-ant from Italy, Pizza Cut Five from Taiwan, and ZIXAG from Hong Kong. For the first time, we tried to perfectly merge fashion brands from different regions with the concept of "", and constantly looked for trend brands with the spirit of experimentation and brave play around the world, and brought these fashion brands together, and finally became an incubator for them to enter the market. Let the concept of trendy life and the definition of "" extend infinitely in the field of fashion, and let the imagination expand infinitely.
The development of the brand is not only to build the body, but also to penetrate the lifestyle. At the end of 2009, Mark Warfield launched the "NEXT TEN Plan", announcing the brand's forward-looking plan for the future fashion family: in the future, NEXT TEN will interpret Mark Warfield from a fashion brand to a lifestyle brand, and the fashion empire with traditional channels and network brands as the core is gradually extending to creative products, perfumes, wine, glasses, lighters, bicycles and other fields, and the European lifestyle will continue to stage wonderful experiences.
