Handan Xuechi Group Co., Ltd., founded in 1997, is a large-scale enterprise with well-known down jackets, mainly producing and selling various types of clothing and home textiles, as well as cross-industry business entities such as construction and real estate
Xuechi Group is the executive director of China Garment Association, China Consumer Protection Foundation, China Down Garment and Products Professional Committee, China Down Industry Association, China Home Textile Industry Association, and Vice President Unit of Antibacterial Industry Branch of National Health Industry Enterprise Management Association. The existing assets of 6 billion yuan, 16,000 employees, to the production and sales of various types of clothing, home textiles, as well as construction, real estate and other cross-industry business entities, in Handan, Qingdao, Shanghai, Hubei and other places to build a number of production bases and thousands of stores, and in the United States, France, the Czech Republic, Hong Kong and other countries and regions to set up sales companies, with an annual output of all kinds of clothing, bedding more than 2,000 pieces (sets). The company has "SNOW CHI", "TOMMY KING", "APOLLO", "JEANNE LOU", "One Thousand and One Nights" brands, of which the "Xuechi" trademark is well-known protection, China's down products industry more influential brand, boutique brand, Xuechi down jacket is a Chinese famous brand, national inspection-free products, brand value of more than 5 billion yuan. At present, the company has more than 20 national patented products, and its down jackets, children's clothing, women's clothing, home textiles, sweaters, magnetic far-infrared multi-functional health care products are exported to 36 countries and regions. It has passed the ISO9001, ISO14001 quality, environmental management system certification and China Green Environmental Labeling product certification earlier in the industry.
"Eslite Truth" is the concept of Xuechi, and "tempering a first-class team and building an international brand" is the development goal of the enterprise. At present, Xuechi people give full play to many advantages such as brand, product, management, marketing network, etc., focus on one industry, diversified development, adhere to independent innovation, committed to fine management, strengthen market operation, and carry out brand management. The powerful measures will surely enable Xuechi to surpass the times, compete for the future, and create new brilliance.
Brand introduction:
Meaning of the snow gallop logo: the graphic is a momentary epitome of alpine skiing for skiers, and the red part represents a round of red sun rising from the horizon, implying that the snow gallop will always be like the rising sun radiant and vibrant; The blue part gives people a sense of dynamism, symbolizing speed and strength, implying that Xuechi will always develop rapidly at the speed of sprinting, and its products are exported to all over the world and are well-known all over the world!
Snow Chi brand interpretation:
1. Snow is the elite of the water that is clear and jade, and the sky is full of flying water; Galloping, sprinting to higher, faster, and farther goals on the vast land. It means that Xuechi Group will always be sincere and sincere, true and beautiful, surpass itself, compete for the future, and win the wonderful scenery of snow and ice and infinite reputation.
2. Xuechi people adhere to the business philosophy of "people are true to the world", take "beautifying life, warming the world, leading the trendy clothing, and promoting the health of mankind" as their own responsibility, adhering to the design concept of caring for life, embracing nature, creating life, rippling passion, advocating innovation, leading technology, exquisite material selection, exquisite workmanship, and carving high-quality products, and always maintaining the unique style of product interpretation of classics, leading fashion, flying personality, and excellent quality, so that it is well-known throughout the country, well-known overseas, and shows a charming style.
3. Xuechi people adhere to the view of "the peak is not the peak, and the development is not success", not limited to the inherent mindset and impressive performance, and position the enterprise development goal in "tempering the first-class team and building an international brand", so that Xuechi can challenge itself, pursue excellence, smile proudly, and dominate the world in the cruel global market competition like a harsh winter and snow.
