Yuanmeng Household Products Co., Ltd. is one of the few domestic manufacturers of bamboo and straw mats that use formaldehyde-free adhesives, a leading bedding overall solution service provider, and an enterprise integrating R&D, design, manufacturing, sales, logistics and service of bedding and home textiles
Yuanmeng Household Products Co., Ltd. is a bedding overall solution provider integrating consumer demand research, product development and design, raw material procurement, production quality management, logistics distribution and sales. Yuanmeng brand is positioned as: comfortable bedding expert! For the pursuit of quality of life, to provide a comfortable sleep experience. Every day in all parts of the country, Yuanmeng bedding has thousands of close contact with consumers across the country, and it is currently a home textile enterprise with the largest sales volume of shopping mall supermarket system (KA system).
Founded in 1995, the "Yuanmeng" brand is a national professional bedding brand, and many of its products have won the honor of famous brand products over the years. The company pays attention to the precipitation and construction of the brand, and has been carefully maintained for nearly 20 years, and the brand equity, brand image and brand value of Yuanmeng have been continuously improved, and it has become the most cordial bedding brand in the minds of mass consumers. In 2013, Yuanmeng joined hands with internationally renowned brand planners to upgrade the brand, making it the preferred bedding brand for consumers, and the brand value was greatly improved.
Tracing back to the long history of Yuanmeng, the bedding family of more than 40 years has played a role in promoting the development of Chinese quilt cores. Yuanmeng Company is mainly engaged in five categories: cores, kits, mats, mosquito nets and blankets, and now has the largest quilt production base in China. The wool quilt has been certified by the International Wool Board, and the Michel family, who have been focusing on the wool industry in Australia for 140 years, has jointly developed wool quilt products. The quilt core is at the leading level at home and abroad. It is also one of the few manufacturers of bamboo and straw mats in China that use formaldehyde-free adhesives, which is dedicated to the sleep safety of bedding products for tens of millions of families.
Based on the company's strong supermarket channel advantages and the ever-changing development characteristics of the industry, the company keeps pace with the times with the three-dimensional sales development strategy of "intensively cultivating supermarket channels, expanding life hall experience store channels, and innovating and developing network channels"; It has built a sales model based on the distribution of international, domestic and regional large-scale retailers, and assisted by a variety of sales channels such as giant direct sales center stores, franchise stores, small direct stores, department store counters and e-commerce.
In order to ensure the quality of comfortable bedding, we not only strictly follow the national and industry standards, but also invest in the establishment of one of the few key laboratories in the industry that have been recognized by the government; Pay more attention to various indicators and functional testing, and hire sleep experts to conduct a comprehensive evaluation of various indicators, only to obtain a more comfortable sleep experience for consumers.
In order to ensure product quality and cost performance, we implement industry base procurement, and form strategic alliances with leading enterprises in various professional fields such as cotton spinning, printing and dyeing, bamboo and grass, and integrate industry advantageous resources.
