Arctic Velvet (Shanghai) Textile Technology Development Co., Ltd., a subsidiary of Saiyang Group, a famous trademark in Shanghai, is a well-known brand engaged in the thermal underwear industry earlier, with a number of advantageous industrial categories such as underwear/home textiles/women's clothing/children's clothing/men's clothing

Founded in 1998, "Arctic Velvet" is a brand of Shanghai Saiyang Group, and is one of the earliest leading thermal underwear brands in China. Once the product came out, relying on advanced scientific and technological concepts, excellent quality, and mass consumption, it quickly occupied the market with a unique momentum. Zhao Benshan's endorsement advertising slogan "Wear Arctic velvet if you are afraid of the cold, everyone on the earth knows it", and it quickly spread all over the country, streets and alleys, and became people's after-dinner conversation. Arctic Velvet has also quickly risen to one of the important leading brands in China's thermal underwear industry.

At present, Arctic Velvet is standing at the forefront of the thermal underwear industry with its leadership style. Over the past 16 years, Arctic Velvet has won the honors of "Shanghai Famous Trademark", "Main Drafting Unit of National Standards for Thermal Underwear", has more than 20 patents, and a huge and perfect sales network composed of more than 5,000 dealers at all levels, and has created a business myth of more than 80 million sets of products sold in total.

Brand value

In the past 16 years, the dream has led the Arctic Velvet to move forward, and on the way forward, the Arctic Velvet has continuously implemented product innovation and marketing model reform. At present, its development has covered thousands of categories in three categories: underwear, home textiles and men's wear, and its sales channel network covers more than 6,000 terminals in 28 provinces, municipalities and autonomous regions across the country, and its product quality and reputation have won the unanimous recognition of consumers. At present, the brand value of Arctic Velvet is assessed at 4.735 billion yuan by the World Brand Lab. Arctic Velvet Company has more than 20 patents and more than 5,000 agents at all levels of a huge and perfect sales network, products cover all provinces, municipalities and autonomous regions in the country except Hong Kong, Macao and Taiwan, up to now, only a category of thermal underwear has created a cumulative sales of nearly 40 million sets of business myths, known as the leader of China's thermal underwear.