Shanghai Hengyuanxiang Home Textile Co., Ltd., founded in 1998, has a series of brands such as Hengyuanxiang / Youshilan / SenSleep sensory sleep, and has the reputation of "the king of velvet", covering a large textile group in the velvet/knitting/apparel/home textile industry

Shanghai Hengyuanxiang Home Textile Co., Ltd., founded in 1998, relying on the strong brand ability of Hengyuanxiang Group, has become a comprehensive household products enterprise with natural fiber products, improved fiber products, independent intellectual property rights, and related supporting extension products. In 2009, with the adjustment of the organizational structure of Hengyuanxiang Group, it became Hengyuanxiang Home Textile Industry Group (hereinafter referred to as Hengyuanxiang Home Textile). At present, Hengyuanxiang Home Textile has a series of brands such as Hengyuanxiang, Youshilan, and SenSleep (sensory sleep).

Hengyuan Xiang Home Textile is committed to controlling sleep pollution, improving sleep quality, and striving to bring the living room level of Chinese to a new level. We will strive to make the concept of "sleep pollution" universally accepted by all consumers and the industry as a whole; We will also strive to make Hengyuan Xiang Home Textile develop into a home textile brand that spreads auspicious culture. We hope that through our unremitting efforts, we will raise the attention of the entire industry and even the whole society, fulfill our social responsibilities and make our own contributions.

The company insists on establishing a brand image, enhancing brand value, and implementing a multi-brand operation model. By the end of 2014, the sales of Hengyuanxiang home textile brand exceeded 700 million yuan. At the same time, at the beginning of 2012, Hengyuan Xiang Home Textile established a new development idea with "sensory sleep" as the core, that is, it is committed to the research and promotion of the concept of sensory sleep, and gradually guides consumers to establish a sensory sleep lifestyle life concept. Since 2012, Hengyuanxiang Home Textiles has simultaneously launched a series of brands such as Hengyuanxiang, Youshilan, and SenSleep (sensory sleep). At the same time, Hengyuanxiang Home Textiles has also made new breakthroughs in e-commerce, shopping malls, TV shopping and other channels.

In the future, Hengyuanxiang Home Textile will advocate the lifestyle of sensory sleep as the core, with sheep and wool as the focus of product performance, leading consumers to establish a new sleep and home lifestyle of sensory comfort experience. Hengyuanxiang Home Textile hopes that through unremitting efforts, it can be widely recognized by consumers and the entire industry, enhance the attention of the entire industry and even the whole society, and fulfill its social responsibility and contribute.