A well-known e-commerce retailer in the home textile and apparel industry in China, a home textile and garment enterprise integrating brand retail, industrial investment and capital operation
Home textiles and apparel have always been the core industries of Boyang Holding Group, and brand management is the most important strategy for the development of Boyang Holdings. Its "Boyang" and "Tangshi" have been repeatedly selected as "China's 500 Most Valuable Brands", with a brand value of more than 15 billion yuan.
The home textile sector operates brands such as Boyang, Aiwei, Mianduo, Lejia, Boyang Baby, Xibunuo, BEYOND1958 and so on; In 1996, the brand began to put forward the concept of "home textiles", and its trademark "Boyang" is a "provincial well-known trade name" and "China famous brand" products.
The apparel sector manages and operates a number of well-known independent brands such as Tangshi, Ives, GUKOO, Demana, Shiqu, YSO and so Among them, "Tang Lion" (tonlion) clothing is one of the first-line brands of domestic casual clothing.
Ningbo Boyang Holding Group Co., Ltd., formerly known as Yongfeng Cloth Factory, was founded in 1958 and restructured in the early 90s as a demonstration enterprise for textile industry reform, and established Boyang Group.
In 1994, Boyang Holding Group took the lead in proposing the concept of "home textiles" in China, and entered the domestic market as its own brand, which also drove the China Textile Industry Association to fully introduce the industry name of "home textiles" in 1995. At present, Boyang Holding Group has grown into a leading home textile group enterprise in China's home textile industry. In 2009, when e-commerce was in the ascendant, Boyang began to enter the field of e-commerce in a big way, and incorporated non-traditional channel businesses such as e-commerce into the group's long-term development strategy. After 7 years of development, more than 100 brand online retail stores have been set up on major comprehensive B2C platforms, independent B2C and C2C platforms in China, which has also made Boyang Holding Group grow into an influential e-commerce retailer in China's traditional home textile and apparel industry.
