Founded in 1987, it is a famous trademark in Shanghai, and its quilt core products are well-known, and it is a large-scale home textile enterprise that has set foot in home textiles earlier
Shanghai Mercury Home Textiles Co., Ltd. is a major member of Mercury Holding Group and one of the important founders of China's modern home textile industry. After more than 10 years of development, it has quickly become a set of research and development, design, production and sales in one, focusing on the home textile industry specialization, multi-brand enterprises, the company's production, sales, channel scale and comprehensive strength in the industry leading position, in 2009 through the Shanghai high-tech enterprise review. The company is located in Shanghai Fengxian Comprehensive Industrial Development Zone, under the jurisdiction of Shanghai Belis Home Textile Co., Ltd., Shanghai Mercury E-commerce Co., Ltd., Hebei Mercury Home Textile Co., Ltd., Beijing Fashion Mercury Textile Co., Ltd., Zhejiang Xinggui Textile Co., Ltd., Shanghai Mercury Home Textile Haian Co., Ltd., Shanghai Mercury Home Textile Haimen Co., Ltd., etc., with "Mercury", "Belis" two famous home textile brands.
The independent production capacity of the company's headquarters industrial park is in the leading position in the same industry, with domestic advanced computer quilting, quilt making and other production lines, realizing the production capacity of "10,000 pieces per day, clothing quilt in the world". In accordance with the standards of the modern enterprise system, the company continues to standardize enterprise management in combination with its own reality, and has introduced and taken the lead in the same industry in the same industry through the ISO9001, ISO14001, OHSAS18001 management system certification and ERP information system construction, in the quality, environment, safety, occupational health, information management in the same industry in the leading level.
The company's products cover more than 300 varieties in eight series, such as bedspreads, quilts, pillow cores, single-piece combinations, cushions, children's products, summer supplies, blankets, etc. It has always adhered to the product development principle of "no one has me, no one has me", and has always been close to the real consumption needs of consumers, so that the people can afford to consume, tasteful and high-grade bedding into thousands of households. The company launches more than 150 new products every year, and currently has more than 200 intellectual property rights such as invention patents and copyrights.
The company adopts the franchise marketing model with chain monopoly as the main sales method, and the marketing outlets are all over the provinces and cities across the country, and currently has more than 2,600 stores and shopping mall counters across the country. While pursuing the expansion of the number of channel networks, the company pays special attention to the improvement of network quality, and continuously strengthens the standardized management of the marketing network through the establishment of regional marketing centers across the country, and continuously improves the terminal image and marketing efficiency, so as to achieve sustained sales growth.
The company implemented the brand strategy earlier in the industry, established a good brand image at home and abroad through product quality, CIS image promotion, market publicity, etc., and created a miracle of brand building in the home textile industry. It has successively won a series of honors and titles such as "Shanghai Famous Brand Product", "Shanghai Famous Trademark", "Shanghai Five-star Integrity Creation Enterprise". In 2012, it was identified by the China National Textile and Apparel Council as "China's clothing and home textile independent brand enterprise focusing on tracking and cultivating". The company attaches great importance to scientific and technological innovation, and is committed to the research and development of high-performance, green and degradable fiber home textile products. Cooperate with domestic professional colleges and scientific research institutions to establish home textile technology centers, home textile laboratories and graduate practice bases, and jointly carry out home textile technology research and development through the integration of social industry resources, complementary advantages and mutual benefit, and promote industry technology research and breakthroughs.
As of 2016, Mercury Home Textiles has been authorized 27 national invention patents, 38 utility model patents, 72 design patents, and by the end of 2015, it has accumulated 180 patents, and has been identified as "Shanghai Intellectual Property Advantage Enterprise", "Shanghai Patent Work Demonstration Enterprise", "Shanghai Patent Pilot (Cultivation) Enterprise", "Fengxian District Intellectual Property Advantage Enterprise", "Fengxian District Patent Pilot Enterprise", "Fengxian District Little Giant Enterprise", "Fengxian District Enterprise Technology Center". It has been recognized as "Shanghai High-tech Enterprise" and "Shanghai Intellectual Property Advantage Enterprise", and has passed the re-evaluation of "Shanghai Famous Trademark" and "Shanghai Famous Brand Product".
In the next few years, Mercury will, as always, adhere to the brand development and technology development strategy, by shaping a new corporate culture with "fast, harmonious and excellent" as the core, strengthen the enterprise from system management to cultural management, so as to fundamentally build the core competitiveness of the enterprise, and strive to become the first brand enterprise in the domestic home textile industry.
