Genlux Trading (Shanghai) Co., Ltd., one of the top ten brands of casual shoes, a famous Italian casual shoes brand, sells well all over the world with its "RESPIRA" (breathing) international patented technology, and is the largest casual footwear manufacturer and retailer in Italy

ITALIAN GEOX (Chinese trademark: JIANLESHI) was founded in 1994 by Mr. MARIO MORETTI POLEGATO, AND DISCOVERED "BREATHING SHOES", THE WORD GEOX IS TAKEN FROM THE GREEK WORD "GEO", WHICH MEANS THE EARTH UNDER YOUR FEET; The unknown "X" is used as a symbol of technology, implying the combination of new technologies and new ideas.

With its "RESPIRA" (breathing) international patented technology, GEOX has rapidly grown into the No. 1 casual shoe brand in Italy, selling well in 55 countries and regions around the world, ranking among the top 4 in the world's footwear industry. GEOX - breathable shoes, through its new technological innovation of "breathability, perspiration, cold protection, and waterproof", solves the problem of waterproof and non-breathable rubber soles and plastic soles, as well as breathable and non-waterproof leather soles.Wearing GEOX shoes allows your feet to "breathe" and stay dry, so that you no longer have the feeling of "suffocating" wet feet like being wrapped in a plastic bag, and you will no longer have an unpleasant smell, thus avoiding foot odor and other related problems.

FOUNDED IN THE EARLY 90'S BY MARIO MORETTI POLEGATO, GEOX GROUP OPERATES FOOTWEAR AND APPAREL IN 51 COUNTRIES AROUND THE WORLD. In a short period of time, GEOX has become the number one casual shoe in Italy and the eighth in the world, one of the most successful companies of the decade.

With an annual growth rate of more than 50 percent, GEOX generated revenues of 1.5 billion euros in 2001 and produced more than 3.7 million pairs of shoes. GEOX has achieved remarkable results thanks to the constant attention to products and styles, the research and application of shoe related technologies, the development of the local Italian market and the continuous breakthrough of the export market.GEOX's shoes and apparel are sold all over the world, with a huge international marketing network and GEOX brand stores all over the world.

Brand patents

GEOX Apparel & Footwear is unique in its innovative and patented technological solutions that combine quality, breathability and impermeability through the use of special materials. Today, the Group has more than 60 different patents.

【Rubber outsole patent】Solved the problem that the rubber outsole is not breathable. GEOX's solution consists of three parts: a perforated outsole (outsole), a perforated upper layer (midsole) and a permeable patented waterproof membrane embedded between the outsole and midsole in one third. This combination of membranes characterized by air holes that allow movement between the sole and sole of the foot makes it waterproof and breathable.

【Leather outsole patent】It can effectively make the leather outsole waterproof without affecting its breathability. In the apparel patent, a patented ventilation system embedded in the garment promotes the upward movement of sweat and expels it through micro-holes designed at the top of the garment's shoulders.

【Sneaker sole patent】Based on the NTE system technology, it helps to promote the "breathing" of the entire soles of the foot, replacing the traditional rubber sole with a mesh supported by an external frame, which is combined with GEOX's special breathable membrane and covers the entire sole to encourage the foot to "breathe", while also preventing water, mud and other external impurities from entering the shoe.