Founded in 1908, the famous American canvas shoe brand, its 1917 launch of the All Star swept the world and became a fashion classic of canvas shoes, and was acquired by Nike in 2003
In 1908, Moore Converse of the United States founded a professional manufacturer of basketball shoes in Springfield, Massachusetts, and Converse ALL STAR was born. In 1917, the ALL STAR canvas shoes were officially launched, and with their uninhibited design, they became an instant hit all over the world. IN 1923, IT BECAME A FAMOUS TRADEMARK WITH THE AUTOGRAPH OF CHUCK TAYLOR, A BASKETBALL STAR WITH ATHLETIC TALENT AND ELOQUENCE. ALL STAR canvas shoes, which are retro, popular and environmentally friendly, are the spiritual symbol of American culture. In the Chinese market, there are three series of ALL STAR CHUCK TAYLOR, JACK PURCELL, and CONS.
Converse Inc. inIt was acquired by Nike in 2003。
History
In 1908, Marquis Mills Converse founded a manufacturer specializing in the production of sneakers in Massachusetts, USA, and named it after his surname, Converse.
1917 The first pair of Converse All Star shoes was produced, at that time. The popularity of this kind of shoes is the same as the popularity of liberation shoes in our country before.
1917 A young basketball player named Chuck Taylor joins the Professional Basketball League and chooses the sneakers of Converse All Star. Since he constantly recommended Converse All Star to college and high school basketball teams, Chuck Taylor signed with Converse in 1921 as a member of its business representatives, starting a page of the legendary collaboration between Converse and Chuck Taylor.
In 1923 Chuck Taylor's signature was placed on the ankle of the sneaker and became one of the features of the product, and the Converse All Star became synonymous with basketball shoes.
In 1936, Chuck Taylor's signature became part of the Converse trademark, which was inseparable from Converse and developed the concept of people wearing sneakers for sports.
1936 Converse sponsors the Converse All Star shoe, which becomes the sponsorship shoe for the U.S. Olympic basketball team.
1941 During World War II, Converse also entered the production of munitions in the United States, and with the production workshop of Converse, it produced boots, head covers, foot pads and so on for various purposes.
In 1966, Converse All Star introduced its first colorful basketball shoe.
In 1982, Converse was listed on the NASDAQ stock market and became a public company.
In 1985, the Converse All Star shoe became popular in Japan and had a certain number of sales.
In 1991, Converse became the NBA's designated game shoe.
In 1996, Converse All Star was sold worldwide.
In 2004, Converse sports shoes, casual shoes and clothing accessories were sold in a certain number of sports specialty stores and department store counters in some countries.
Converse CONVERSE China official store
On August 15, 2012, the world-renowned brand Converse was officially launched in China, which is also the only official store of CONVERSE in China. The official mall, together with the fully updated website image and content, provides consumers with the most comprehensive and fresh footwear and apparel products covering all series of CONVERSE. The online mall aims to provide consumers with a full range of high-end products, online shopping services and brand experience. No matter where you are, you can experience the unique products and services that CONVERSE brings. At the same time, we look forward to further spreading the brand concept of CONVERSE and deepening the interaction with consumers through the website, and jointly unleashing creative inspiration."
