ECCO Aibu

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ECCO brand introduction

ECCO logo

Founded in Denmark in 1963, Denmark is the world's leading Nordic Danish footwear brand and the world's most influential casual footwear brand, with North America and Asia as its main sales markets

ECCO WAS FOUNDED IN 1963 BY KARL TOOSBUY, A 35-YEAR-OLD DANISH SHOEMAKER. The head office is located in Denmark. Its basic design philosophy is to design and manufacture the most comfortable footwear products for customers to wear at work, leisure and festive seasons; Make people think of walking as a real pleasure.

ECCO's wide range of products includes high-quality men's, women's and children's fashion shoes for outdoor activities, casual wear, office wear and casual wear. Production lines are located in Denmark, Italy, the Netherlands, Slovakia, Portugal, Indonesia, Thailand, Japan, Cyprus, Brazil, China and India.

As of the end of 2002, ECCO had more than 9,100 employees worldwide and its footwear products were sold in stores including four ECCO flagship stores, 359 ECCO specialty stores, 823 stores in major department stores, 1,844 points of sale, and 14 warehouse-style retail stores in various countries such as Alaska and Indonesia.

Almost all employees at ECCO's headquarters, as well as many employees worldwide, have attended the "Cow to Shoe" introductory training. In the class, all the participants learned how to make shoes. As a result, they are deeply aware of the intricacies of shoemaking and have a genuine admiration for ECCO's production department. In addition, ECCO provides employees with advanced professional training, as well as promotion opportunities within the company. This strengthens the sense of team and places people and products as the backbone of the company's business.

ECCO produces more than 10 million pairs of leather shoes annually, mainly exporting, with the largest single export market being North America, followed by Germany, Japan, the Netherlands, Russia, Northern Europe and the United Kingdom. ECCO is also actively developing Asian markets, such as China.

The human feet are always moving, whether walking on asphalt, sand, stones, grass, land or ice, 52 bones, 40 muscles and 224 tendons cannot do anything without a real gravity load. To make it easier for your feet, each pair of ECCO shoes is designed to fit the best possible foot to provide the support your feet need for natural movement. In addition, the soft leather, tough materials, and lightweight, shock-resistant soles ensure that the shoes are lightweight and provide the best comfort, allowing you to exercise comfortably with the least amount of energy. When you don't feel like you're wearing shoes anymore, ECCO's goal has been achieved. This is ECCO's philosophy.

Foresight is an important factor in realizing dreams. ECCO's goal is to be the best shoe company in the world. As the only large-scale footwear manufacturer in the world with its own production and sales facilities, we are constantly innovating and improving our shoemaking technology to produce better and more comfortable shoes.

It is precisely because we respect tradition that the pursuit of high quality is the first element in our work. Challenge conventions, stand out from the crowd, encourage change, and provide space for creativity in employees to drive innovation. We constantly raise the bar, explore higher levels and strive for perfection. We are committed to building and maintaining good and stable relationships with our employees, collaborators, customers and the public. We act with care and respect for cultural diversity. At the same time, we are a passionate team, everyone is full of energy and loves what they do.


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