Shanghai Huili Shoes Co., Ltd., founded in 1927, is a time-honored brand in China, a famous trademark in Shanghai, a cost-effective national brand that is easy to wear and wearable, and a subsidiary of Shanghai Huayi Group, specializing in the design, production and sales of canvas shoes and other series of casual shoes
Shanghai Huili Shoes Co., Ltd. is an independent legal person enterprise fully invested by Shanghai Huayi (Group) Company, specializing in the research and development, manufacturing and sales of Huili brand sports shoes and various footwear products, which sell well all over the country and are exported to dozens of countries and regions in Southeast Asia, the Middle East, Europe and the United States.
Huili Shoes was founded in 1927 and has a history of 87 years. The "Huili" trademark was first registered in 1935 and was recognized as a famous trademark in Shanghai in 1997.
Based on the product development concept of "people-oriented, advocating sports and promoting health", with technological innovation as the core, Huili Shoes actively develops popular and popular sports and leisure shoes series products, and also focuses on the research and development of cold-adhesive professional sports shoes and outdoor fitness sports shoes with high technical content, and strives to contribute to the improvement of China's competitive sports and national fitness; It has also expanded a variety of lightweight injection molding casual shoes, rain boots, sandals and other products in the way of brand operation and technical management.
In recent years, Huili Shoes has actively innovated ideas, on the basis of adhering to the general positioning of the Huili Sports brand, focusing on the brand connotation theme of "classic, fashionable and professional", and established the product structure positioning direction of "fashion sports, health sports, professional sports" (respectively for youth, middle-aged and elderly people and professional consumer groups), and constantly developed medium and high-end products that are widely welcomed by fashionable young people and various consumer groups.
In the context of the government's vigorous promotion of brand strategy, the development of Huili shoes has received wide attention and support from all walks of life, and the influence of the brand in the market has reached the best level in history.
