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Clarks brand introduction

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Founded in 1825, it originated from a century-old British shoemaking family, and is renowned in the industry for its series of healthy boots that conform to the curves of human feet

Clarks is the world's leading footwear brand, founded in 1825 in Somerset in the southwest of England.

As early as 1825, two brothers, Cryus and James Clark, started their business in the town of Semimas, England, making leather shoes and slippers from sheepskin. The Clarks brand was passed down from the United Kingdom more than 100 years ago.

The deep-rooted Clarks, after years of baptism, has taken root in the minds of Europeans and has become synonymous with European leather shoes. After generations of improvements, Clarks continues to stand tall in today's ever-changing trends and remains the king of the shoe world.

Clarks最出名的有三个系列:Active air、Italy&ATL、Wallabee。其中又以Original(原味)的Wallabee在现在复古风盛行的潮流下最受大众欢迎。Clarks的法宝就是优质的用料、精良的做工和高科技所带来的舒适感。Clarks还迎合More人不同口味,创立不同的分支以满足不同喜好人士的需求。

Resume:

Stylish style, a high level of comfort, top quality and reasonable prices have long contributed to Clarks' international reputation. With nearly 200 years of fine shoemaking tradition, Clarks has become almost synonymous with high-quality materials and comfortable wearability. Clarks' brand spirit coincides with Hangzhou Department Store's interpretation of the consumption concept of its core customer base, and both have the quality characteristics of "abundance but not luxury, comfort and unassuming". If you're a middle-class person who cares about quality of life, Clarks can help you take the first step to success.

In Somerset, in the southwest of England, there is an ancient city called Strit, the home of the Clarks family, where the company has been headquartered for 181 years. This humble town is historically associated with many important events: the first armed conflict began here in 1642 when the First English Civil War began; In 1659, an important branch of Christianity, the Church of the Faithful which had a profound influence on modern international pacifism, was founded here. But if it weren't for the hard work that the Clarks family has worked here for nearly 200 years, I'm afraid it would have been forgotten in reality.

In 1825, at the age of 24, Cyrus Clarks opened a workshop for the production of sheepskin carpets. Five years later, Syros's younger brother James joined his brother's business and began making slippers from the leftover scraps from carpets. By 1842 Clarks had more than 900 employees, producing 12,000 pairs of leather shoes a year and selling them to distant countries such as Australia. In 1851 Clarks won two prizes at the Great Exposition at the Crystal Palace in London. In 1870, the company withdrew from the sheepskin carpet business to concentrate on the manufacture of footwear, becoming the first British shoemaker to introduce machines for production. In 1883, Clarks introduced a line of "health boots" that conformed to the curves of the human foot, and established a reputation for Clarks products for their superior comfort. In 1925 the first Clarks laboratory was established. In 1952, the first Clarks boutique was born. In 1980, Clarks acquired the British company K Leather Shoes. In 2001, Clarks entered the European children's footwear market. In 2004, Clarks China was formally established.


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