Poly Culture Group is an industry-wide investment platform in the film industry, focusing on the construction of high-end cinemas, and a brand enterprise integrating film and television works investment, cinema construction, cinema operation and management, and giant screen projection system research and development
Founded in 2002 and affiliated to China Poly Group, Poly Pictures is a full-industry investment platform for Poly Culture Group, a listed company of the group, in the film industry, with business covering film and television investment, cinema construction, cinema operation and management, and giant screen projection system research and development.
From 2002 to 2005, Poly Pictures invested in the production of a large number of films and TV series, including "Infernal Affairs 2", "Infernal Affairs 3" and "Dragon Tiger Gate" and other Hong Kong films that have received huge hits, which not only provided Hong Kong directors and actors with opportunities to enter the mainland market, but also injected new vitality into the development of mainland films.
In August 2005, Poly Pictures cooperated with Chongqing Wanhe Film Company to invest in Chongqing Poly Wanhe Cinema Line Co., Ltd., opening the door to cinema management. In 2010, the cinema company opened Beijing Branch, Shenzhen Branch and Shanghai Branch, forming a 1 3 national development layout, covering important markets in North China, East China and Central China, and the industry influence continued to increase.
In March 2017, Poly Pictures acquired 100% of the equity interests of Star Culture from Star Group and Star Holdings at a total consideration of RMB 680 million. Among them, 21 cinemas have been opened (including 10 cinemas under the joint venture with CJ CGV Co., Ltd. of South Korea), 4 cinemas are under construction, and 12 cinemas have been contracted but not opened. The acquisition has rapidly improved the industry ranking and brand influence of the company's cinema investment business. It is also of great significance for building the whole industry chain of the film business in the future. As of April 2017, there were 45 directly operated cinemas nationwide, with 325 screens and more than 55,619 seats.
In the process of focusing on the construction of high-end cinemas, the company pays attention to the cultivation of core competitiveness: the POLYMAX 4K3D giant screen system is the classic configuration, the POLYMAX laser light source giant screen system is the fist configuration, and the POLYDIAMOND diamond giant screen system is the pioneer product, using a first-class projection system built by a screen with a width of more than 18 meters and 4K high-definition, 13.1 channels or Dolby Atmos and other modes stereo. It provides a large-screen solution for screening venues that support high-quality special effects films, providing audiences with immersive, stunning visual, auditory, and sensory effects. Poly International Cinema, which has adopted the POLYMAX giant screen system, has received a very good response from the market and is deeply loved by consumers. In the future, Poly Pictures will further improve the quality of management, improve the level of theater construction and operation, and increase investment in technology upgrading. With the patented projection technology as the guarantee and the construction style that leads the cinema trend as the breakthrough point, we will accelerate the pace of talent training, improve the operation and management system, and create a giant screen cinema line with Poly characteristics.
