It is one of the top ten brands of the cinema chain, the governing unit of the China Film Distribution and Projection Association, the industrial flaunting of the domestic digital cinema chain system, and the first enterprise to introduce the concept of chain format into the field of digital cinema

Founded in 2005, Dadi Cinema Line Co., Ltd. is a cinema management company invested and established by Dadi Times Culture Communication (Beijing) Co., Ltd.

Dadi Cinema Line Co., Ltd. implements a unified brand, unified supply, unified operation and unified management management mode for its Dadi digital cinemas distributed throughout the country, and is the first pioneer in the country to introduce the management concept of chain format into the field of digital cinema. By drawing on the model of international advanced chain enterprises, Dadi Cinema Line has established a perfect operation standard system in the cinema, and has made detailed process planning for the projection, various service operations, talent training and business development of the cinema, so that the whole cinema can achieve standardized operation in operation and become the industrial beacon of the domestic digital cinema chain system.

At the same time, Dadi Cinema Line has made use of its own digital advantages and applied information systems to manage daily business, successfully realizing all-digital management including digital projection and digital operation, which has carried out a very beneficial practice for the marketing and management revolution of digital cinemas.