The domestic film market base, the theater chain with the highest box office share, and the most influential cross-provincial theater company in China
Beijing New Film Association Film Co., Ltd. (hereinafter referred to as New Film Association Cinema Line) is a cross-provincial cinema company jointly funded by Beijing Film Co., Ltd., China Film Co., Ltd., Shanxi Film Company and 18 cinemas in Beijing, spanning Beijing, Shanghai, Tianjin, Shenzhen, Sichuan, Chongqing, Hebei, Henan, Inner Mongolia, Shanxi, Shandong, Heilongjiang, Jilin, Liaoning, Jiangxi and other places, and currently has 97 cinemas, including 33 investment and cooperation cinemas.
For a long time, the New Film Association Cinema Line has adhered to the standardized business philosophy, pursued the belief of integrity-based, and established a good brand image in the national film distribution industry with excellent professional quality, excellent business results, and expanding economies of scale. Through all-round and multi-angle marketing methods such as market research, film source integration, schedule auctions, and multimedia publicity, it has achieved remarkable results with an average annual box office of over 100 million.
In recent years, on the basis of maintaining the steady growth of the theater box office, the new cinema chain has actively expanded other businesses to diversify. Among them, he participated in the investment and production of a number of films, and successively co-funded the filming of "Painted Skin" with Ningxia Film Studio; co-funded the filming of "Assembly" with Huayi Brothers Media Co., Ltd.; co-funded the filming of "Big Movie 2.0: The Absurdity of Two Fools" with Xingmei Pictures Co., Ltd.; It has co-invested and produced many award-winning films such as "Party A and Party B", "See You and Leave", "Endless", "Carry Your Dad to School", "Red Lovers", "The Day of Leaving Lei Feng", and cooperated with Beijing Shengshi Huarui Investment Management Youfa Company to invest and produce "Ip Man 2", "See You and Leave 2", "Owe Me One Hundred Thousand and Five Thousand", "Stepmother's Diary", "The Secret Room", "Jinyiwei", "Love Life", "The House is Not Left" and other films, and jointly distributed "Dream House Shadow", " Films such as "Double Bed Treaty", "Ocean", "Wolf Smoke Everywhere", "Unlimited Danger Express", "Wealthy Life and Death Love" and other films have achieved good returns, and the brand advantage of the New Film Association has increased year by year.
After 18 years of intensive cultivation, the new cinema chain has established an efficient and standardized management system and good trust, and has deservedly become a more influential cinema chain in China.
