Xiling Seal Society Auction Co., Ltd., a century-old academic group under the Xiling Seal Society, takes Chinese calligraphy and painting as the core, has literati feelings and life elegance of the academic guidance auction, and is a large-scale/influential auction company in southern China

Xiling Seal Society was founded in the 30th year of Guangxu in the Qing Dynasty (1904) and is located at the southern foot of Gushan Mountain on the shore of West Lake in Hangzhou, Zhejiang. With the purpose of "preserving gold and stone, studying seals, and calligraphy and painting", it is an academic group with the longest history, the highest achievements and the most extensive influence in the study of gold and stone seal carving at home and abroad, and has the reputation of "the first society in the world".

Xiling Seal Society Auction Co., Ltd. was established in December 2004 and has the national first-class cultural relics auction business qualification. Following the century-old culture of Xiling Seal Society, Xiling Auction has always been committed to inheriting traditional Chinese culture and art, and regularly holds large-scale auctions and special auctions in spring and autumn every year. With Chinese calligraphy and painting as the core, it covers a wide range of Chinese and foreign celebrity letters, manuscripts, ancient books, inscriptions, famous seals and stones, treasures Tianhuang, famous inkstones, scholar's porcelain, bronzes (with source proof), Ming and Qing dynasty furniture, purple sand, garden stone carving, bonsai gardening, Chinese coins, oil painting sculptures, original comic illustration comic strips of famous artists, contemporary famous jade carvings, Chinese aged famous wines and other categories. Xiling Auction aims to sort out the collection context with literati feelings and life elegance for collectors, focus on the breadth and depth of art, constantly subdivide and innovate art categories, and explore the deep value of artworks. At the end of 2009, Xiling Auction settled in the former residence of Wang Wenshao, a scholar of the late Qing Dynasty, with a quiet and elegant courtyard, rich and rich, with a classical architectural style in the south of the Yangtze River in China, and also conveyed the concept of Xiling Auction advocating "paying equal attention to art and culture, and collecting life". In December 2014, the "10th Anniversary" Autumn Auction of Xiling Auction set a new high with a total turnover of 1.833 billion yuan, and more than 10 individual auction records were born, further promoting the balance between the north and south art markets. Rooted in the cultural soil of Xiling Seal Society, Xiling Auction adheres to the academic guidance of the auction, and strives to assume the social responsibility of disseminating culture and art.

Since its establishment, the company has always adhered to the spirit of "truth is the first, honesty is the foundation of the industry", and has been continuously rated as "Zhejiang Province Auction Enterprise with Excellent Integrity and Performance" and "Top 30 Auction Enterprises in Zhejiang Province" by Zhejiang Auction Industry Association, and has been awarded the titles of "Advanced Enterprise in Social Responsibility Construction" and "Hangzhou Key Service Industry Enterprise" by Hangzhou Municipal Government. In 2011, Xiling Auction was awarded the honors of "Top 100 Commercial and Trade Enterprises in Zhejiang Province during the 11th Five-Year Plan", "2011 China Collection Integrity Enterprise" by Xinhuanet, and was selected into the "2011 China Cultural Brand Value Ranking", which reflects the company's integrity and standardized business purpose and the cultural spirit of taking social responsibility as its own responsibility. In recent years, Xiling has actively advocated the innovative business philosophy of "integrating art into life", deeply explored the value of artworks, and is committed to improving people's aesthetic level and cultural accomplishment through the popularization of art, which has won wide attention and support from all walks of life, and has been awarded the "most cultural heritage" and "most brand value" auction enterprises by many authoritative media in China.