Founded in 1994, Rong Bao Zhai Holdings, the executive director unit of China Auction Industry Association, is famous for promoting the works of young and middle-aged artists
Beijing Rongbao Auction Co., Ltd., controlled by Rong Bao Zhai, was established in 1994 and was one of the first companies in Chinese mainland to obtain a cultural relics auction license. The company is located in Liuli Factory, a famous cultural street outside the Peace Gate in Beijing, adjacent to the century-old brand "Rong Bao Zhai". After more than 20 years of development, Beijing Rongbao has successfully held more than 100 art auctions, involving Chinese calligraphy and painting, oil painting and sculpture, contemporary art, antique cultural toys, jewelry, jadeite, clocks, art books and other fields. The company regularly holds spring and autumn auctions and quarterly auctions every year.
Beijing Rongbao adheres to the fine tradition of Rong Bao Zhai, with the business philosophy of "the most reliable source and the strictest self-discipline", creates a boutique auction route, and has achieved a good reputation in the industry. In the Rongbao auction, many art masterpieces have been deeply explored, and the identity of the artists has also been further improved: for example, Xu Beihong's "Kyushu Nothing to Do" opened a precedent for the painter in Rongbao with a price of tens of millions; Huang Zhou's "Flood and Snow" once set a new high price for painters at Rongbao Auction and China Guardian's "Vast World and Great Achievements"; The launch of special exhibitions of classic collections of famous artists, such as "Selected Chinese Paintings and Calligraphy from the Collection of Destined Residences", "Calligraphy and Painting from the Yulian Zhai Collection", and "Calligraphy and Painting from the Collection of the Room of Supplemental Dolaga", has injected fresh blood into the art market and has been praised by the art collection community. Rong Bao's modern and contemporary paintings and calligraphy auctions have become an important reference in today's art market. The value potential of the works of modern and modern calligraphy and painting masters has been further demonstrated in Rongbao. The thematic launch of works by artists such as Huang Zhou, Wu Guanzhong, Shi Lu, He Haixia, etc., whose market prices seriously deviate from the value of art, promotes the thinking and development of the market from an academic perspective, and reflects the sense of social and historical responsibility for respecting art. At the same time, Rongbao pays great attention to young and middle-aged painters in today's art world, and has become the first company to successfully launch a special auction for young and middle-aged artists, and is also one of the most successful auction companies in China to promote the works of young and middle-aged artists.
Since 2005, Rongbao has gone out of Beijing and held auctions in Nanjing, Shanghai, Chongqing, Hunan and other places to spread the "Rongbao Zhai" brand, promote traditional culture, and promote the prosperity and development of the local art market. In August 2007, Rong Bao Zhai Rong Bao Building Rong Xing Art Gallery Lease Right Auction was successfully held, which is another classic case of Rong Bao Zhai resource integration.
The company takes "honesty and reputation" as the foundation of development, "openness, fairness and justice" as the principle, and "serving the society" as the purpose, and has been widely recognized by the society. In 2005, Rongbao Auction was awarded the honorary title of "The Most Influential Brand of China's Auction House" by virtue of its overall strength; In November 2010, it was awarded the title of 3A-level enterprise in China's auction industry and became the executive director unit of China Auction Industry Association.
The company combines the modern enterprise development model with the profound tradition of a century-old store, establishes the Rongbao brand, and provides a high-level and high-quality cultural institution for collectors and groups at home and abroad, making due contributions to the development of China's auction industry.
