Founded in 1995, it is a well-known electric guitar brand, a leader in the domestic guitar manufacturing industry, and a designated custom manufacturer of global guitar brands
Farida Guitar has been set up in October 1995 for 17 years, Huizhou Quanfeng Yule Products Co., Ltd. has become a leader in China's guitar manufacturing industry, Farida Guitar has set off a high-end guitar trend in China in recent years with excellent guitar manufacturing technology. In November 2009, Music Trade Magazine ranked our company as the 165th largest musical instrument manufacturer and supplier in the world. In China's musical instrument manufacturing industry, only Zhujiang (piano), Xinghai (piano), Lebei (piano), Fengling (violin), Quanfeng (guitar), Baojia (many musical instruments) and Jinyin (wind music) and other eight are included in this list, Quanfeng is currently the only professional guitar manufacturer among the top eight musical instrument manufacturers and suppliers in China.
Located in the rich and beautiful Pearl River Delta, it is 200 kilometers away from Guangzhou City in the west and 100 kilometers away from Hong Kong in the south. Located in Huizhou City, Guangdong Province, the factory site covers an area of 120,000 square feet, with a factory area of 130,000 square feet. The company currently employs around 800 people, including 680 on the production line. 60% of the guitars produced are exported to the United States, 20% to Japan, and the rest to Europe, Australia and other countries around the world. In addition to the custom production of global guitar brands, Quanfeng has also established its own brand "Farida" in the European and Asian markets.
In the first year of Quanfeng's factory, there is a quite legendary story: because the quality of the product has not met the requirements of Chairman Cai, only one container has been released for a whole year; The entire production line takes the international quality standard as the goal, and constantly asks to improve every defective guitar and insist on scrapping it without shipping, and the guitar destroyed during this period is really countless. Because of this, the foothold of Quanfeng is quite high, from the beginning of the shipment there are few customers complaining about quality problems, Quanfeng is also trusted by customers, and many important models are delivered to production, from more than 20,000 in 1996 to 150,000 in 2002, Quanfeng has 20~25% growth every year.
Mr. Cai Jingwei, chairman of the board of directors, even mentioned, "All customers who have visited the factory production line are very satisfied with our perfect drying equipment, exquisite manual and detailed processing", and this is the best proof of why customers can rest assured to put the "lifetime warranty" label in the product packaging.
At present, the R&D department of Quanfeng can complete the new guitar pattern entrusted by the customer within three days, and Chairman Cai also revealed that Quanfeng will introduce a full set of computerized management system next year, and cooperate with the Japanese high-end guitar manufacturer, which will make Quanfeng's guitar step into the field of higher quality.
