ESP Guitar (Beijing) Co., Ltd., founded in 1975, is a professional guitar manufacturer with its exquisite handmade craftsmanship and the respect and joining of many world-class masters

ESP (Electric Sound Products) was founded in 1975 with the motto of "providing every musician with the instruments they really need"As a concept, it became the first true custom musical instrument brand in Japan. Originally, the brand named "Navigator" was designed by the owners of the brand to satisfy musicians who were not satisfied with the original form of the instrument, and to create each instrument by hand with an uncompromising attitude from wood to accessories.

In 1979, the fourth year of the brand's founding, the company began to sell parts and export finished products, expanding its overseas business.For works that are sold overseas, the brand name "ESP" has been widely recognized by overseas musicians.

With the continuous improvement of ESP's popularity, a large number of overseas musicians have begun to use ESP-branded instruments.There is also a wide range of voices in Japan who want to buy ESP brand works.Eventually, the ESP brand was sold in Japan in the form of reverse imports. Since then, the Navigator brand has remained true to its classics, while the ESP brand has continued to develop and innovate new styles, achieving a two-way development of the brand.During this period, ESP's workshops were bustling with people, and top musicians could often be seen hanging out here.

In the 80s, ESP began to collaborate with Akira Takasaki, the founder of the band "LOUDNESS".

For Akira Takasaki, who "wanted to have a special guitar unlike other musicians", he echoed ESP's RANDOM STAR philosophy, and the world was impressed by his superb technique and unique sound effects.

FOR METAL GUITARISTS IN EUROPE AND AMERICA, WHEN THEY HEAR THE NAME OF THE LOUDNESS BAND AKIRA TAKASAKI, THEY THINK OF THE "RED ESP RANDOM STAR".

At the same time, the Angel guitar, developed in collaboration with Toshihiko Takamizawa of the Alfee band, is a work of art beyond the scope of musical instruments. The ANGEL series and THE ALFEE, which has been in the army for more than 40 years, continue to work together and develop to this day, and have attracted attention from all walks of life.

Since the 90s, LUNA SEA has taken the world by storm. At that time, works with unique styles were constantly being developed and brought to the market, and the fact that he led the development of the music industry was well known to the public.

From the 70s when the brand was founded to the present, ESP has continued to cooperate with top musicians who have led various eras, creating countless good works that lead the trend of the times, and its research and development capabilities have reached the world's top level.The R&D experience accumulated over the years and the pursuit of sound are truly reflected in each of ESP's bespoke pieces, and all these works continue to sublimate into "the benchmark of that era" We always strive for high quality, and the details that cannot be reflected in the catalog can not be perfunctory.

ESP's classic "HORIZON" series, the "FOREST" series with perfect curves, and the new era benchmark products "POTBELLY" and "HALIBUT" have all been well received both at home and abroad.

In 2014, the latest "FRX", "AMOROUS", AND "STREAM" series were released, and ESP's lineup became more powerful than ever.Enthusiasts can make their own instrument according to their preferences on the basis of the high-quality ESP custom series.These experienced ESP craftsmen continue to produce high-quality works for a wide range of musicians with their highly skilled hands.

In the future, we will continue to work hard to meet the different needs of all musicians around the world with dedication and passion for our works, and we will continue to carry out "CUSTOM ORDER MADE" to the end!