Guangzhou Fashida Musical Instrument Co., Ltd., Fender, founded in 1946 in the United States, mainly produces stringed instruments and speakers, its electric guitar / acoustic guitar is well-known in the industry, and Fender Musical Instrument is responsible for its agent promotion in China
Fender Musical Instruments Corporation (FMIC) is a musical instrument manufacturing company headquartered in Scottsdale, Arizona, USA, founded by Leo Fender in 1946 in Fullerton, California, USA, mainly producing stringed instruments and amps, such as electric guitars, acoustic guitars, etc.
In 1938, the Fender Musical Company began its business as Fender's Radio Service, specializing in radio repairs, and later joined other electrical services, including guitar amplifiers.
1940年代早期，芬达乐器firm与多克·考夫曼(Doc Kauffman)firm合伙，组成K&F生产firm (K & F Manufacturing Corp.) ，制造电子乐器及吉他扩音器。1946 year，由于Leo Fender与Doc Kauffman在firm发展方向上意见不合，K&F 生产firm拆伙，Leo Fender将其firm改名为芬达电子乐器生产firm (Fender Electric Instrument Company) 。Fender第一个系列的吉他扩音器在1948年制成，名为Tweed。
In 1985, employees of Fanta Electronic Musical Instrument Manufacturing Company bought back the company from CBS and changed its name to its current name, Fender Musical Instruments Corporation.
To this day, Fender Musical Instruments continues to offer guitarists around the world the timeless Telecaster and Stratocaster design genres, while the Fender family also produces distinctive product lines (sub-brands) including Squier, Guild and Benedetto. At the cutting edge of guitar art, Fender's Custom Shop line in Corona, California, and Guild Custom's handmade guitars in Nashville, Tennessee, offer a personalized choice for each guitarist. Since 1995, Guild Guitars has been a member of the Fender Company, and the Guild line of American-made acoustic and hollow electric guitars, including the Benedetto series of jazz guitars, is recognized as the finest of its kind made today. Fender also produces the Manuel Rodriguez range of high-end Spanish classical guitars.
In recent years, Fanta Musical has acquired a number of musical instrument companies, including Guild Guitar Company, The Sunn Amplifier Company and SWR Sound Corporation. In 2008, Fanta Musical also acquired Kaman Music Corporation, the largest independent musical instrument distributor in the United States.
Guangzhou Fashida Musical Instrument Co., Ltd.: the general distributor of Fender, Squier, Jackson, Charvel, Gretsch Guitar and EVH in China. The company is Fender's most important strategic partner in China, as Fender's general distributor in China.firmNot only to sell musical instruments, but more importantly, to spread Fender culture, rock and music culture in China.
Guangzhou Fashida Musical Instrument Co., Ltd. was established in 2012, butfirmThe core management has more than 15 years of experience in musical instrument sales, has a very strong sales network and channel resources, and has a good cooperative relationship with more than 500 excellent piano stores in China;firmThe sales team is young, but everyone is an expert in the industry, full of enthusiasm and advocating happy work!firmWe firmly believe that there is no perfect individual, but there is a perfect team! Fashida will use excellent management and love of music to bring you the best musical instruments, the best quality service, and the best music culture!
