BANDAI Bandai

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Introduction of the BANDAI brand

BANDAI BANDAI logo

BANDAI Co., Ltd., Bandai Toys (Shenzhen) Co., Ltd., founded in Japan in 1950, is a world-renowned toy manufacturer, and its Gundam model is popular all over the world, mainly involving entertainment/network/animation products and their peripherals

Bandai is Japan's largest toy manufacturer and one of Japan's largest integrated entertainment companies, mainly involved in entertainment, networking, animation products and their peripherals. The number of various science fiction and animation models produced by it is the largest in the world. The most famous of these is the GUNDAM series. Headquartered in Tokyo, Japan, the company has 27 subsidiaries in eight major regional countries around the world. In addition to toys and children's entertainment, Bandai's global product portfolio includes game software, multimedia, music, feature films, vending machines, game cards, candy and licensed clothing.

Bandai Toys has been planning, promoting and promoting the Bandai brand of toy products for many years, and the world-famous "Gundam Seed" toy model is loved by consumers of all ages around the world for its innovative and dynamic design. The Bandai brand has great advantages in the fields of animation, comics, and toys, and has a large number of portrait rights, and has made full use of its many popular characters and brands to enter the game market; The company has set itself the goal of becoming the world's most inspiring entertainment group, providing dreamy, fun and exciting products to consumers of all ages around the world.

As one of the world's most well-known animation and toy companies, Bandai has many well-known animation brands: Mobile Suit Gundam, Saint Seiya, Masked Superman, Salted Egg Superman, Sailor Moon, Digimon and hundreds of other famous animated characters. And the most well-known is Mobile Suit, a long-lasting sci-fi image known as the quintessence of Japan.

There are three main categories of Mobile Suit Gundam series, the most prominent of which are GUNPLA, and there are three series from high to low: PG, MG, HG, in addition to the popular TV series, as well as the 1/60, 1/100, and 1/144 model size ratios, the cute BB Warrior and SD series, the Battleship EX series, and the specially modified HY2M series. In addition to models, the Gundam series also includes the FIX Advanced Finished Product Series and the MIA Movable Finished Series.

In March this year, the model business of the Hobby Division of Bandai Corporation of Japan moved to a new facility in Shizuoka City, the Bandai Hobby Center, which is a production center for technology, environmental protection, and entertainment.

The center is also a production base for GUNPLA, and its facilities are based on three themes: technological evolution and development, coexistence with the global environment, and creative inspiration. Its goal is to fully enter the new production system of factory automation, actively incorporate the concept of environmental protection, promote plastic recycling, reduce emissions to zero, and become the first green factory in the toy industry in the future. The entrance to the center's showroom and the inside tour will be open to general visitors.


This brand introduction page is provided with graphic information PP10011394 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer