Disney

Overall scoring
80
Popularity index
17867

Disney brand introduction

Disneylogo

The Walt Disney Company, Walt Disney (China) Co., Ltd., founded in 1926, is the world's leading cross-media integrated entertainment company, a Fortune 500 company, and a company with a wide range of consumer goods retail licensing in China

The Walt Disney Company, named after its founder, Walt Disney, is a large multinational company headquartered in Burbank, USA, whose main businesses include entertainment production, theme parks, toys, books, video games and media networks.

Today's Disney is far more than just an animated film industry, Disney watches, Disney accessories, Disney girls' clothing, Disney bags, Disney household products, Disney plush toys, Disney electronics and other industries. Since most people grew up watching Disney cartoons, the major industries involved in Disney have been well received by consumers and have achieved fruitful commercial value.

Shanghai Disneyland

From June 16, 2016, you will be able to explore a magical world like never before, where everyone can light up their dreams. This is Shanghai Disneyland, a world of creativity, adventure and fun. Visit Fantasy Castle, the world's largest Disney castle, and explore six unique and memorable theme parks – Mickey Avenue, Garden of Imagination, Dreamland, Adventure Island, Treasure Cove and Tomorrowland.

Disney China

Disney is positioned as an "entertainment company", but it has built the most extensive retail network with more than 5,000 retail locations in more than 25 cities in China, including brand counters and brand zones in independent brand stores, hypermarkets and department stores, which are fully owned and operated by Disney's licensors. By 2012, Disney is expected to have more than 15,000 retail outlets, covering many second- and third-tier cities.

Disney Theme Park

Disneyland opened in July 1955 and immediately became the most recognizable and popular theme park in the world. To date, the Disney family has six of the world's top family vacation destinations: California Disneyland Resort, Orlando Walt Disney World Resort, Tokyo Disney Resort, Paris Disneyland Resort, Hong Kong Disneyland Resort, and Shanghai Disney Resort.

Disney Baby

Born in the United States in early 2011, Baby Disney now covers almost all the needs of babies in their growing stages through a series of high-quality products tailored to newborns and parents. The Walt Disney Company launched its new brand "Baby Disney" in 2012, dedicated to creating a unique all-day product experience for every baby with high-quality and innovative design, including baby clothing, baby furniture, travel products, special tableware, bath-related products and toy lines. With the advent of autumn and winter, a series of new products such as Disney Baby Autumn and Winter Jackets, Thickened Winter Hats, Scarves, and Anti-Kick Quilts produced by Disney Baby licensees have also been fully launched, providing parents with a safe, high-quality and childlike choice.


This brand introduction page is provided with graphic information PP10011195 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer