Guangdong Province Famous Trademark, Guangdong Province Famous Brand Products, Interactive Entertainment Innovator, its infant car model and children's bicycle and other prestigious, large-scale car model high-tech enterprises
Rastar Interactive Entertainment Co., Ltd. is a company committed to building a high-tech interactive entertainment industry cross-border platform company with high-quality cultural content as the core, online and offline combination, hardware and software complementarity, marketing and product interaction, implanting the pan-entertainment culture concept of "toy entertainment" into mobile Internet thinking, and promoting the overall development of the toy and interactive entertainment industry.
At the beginning of its establishment, the company was mainly engaged in the operation of electric toy cars and plastic toys. Since 2005, the company has seized the market opportunity of the popularization of automobile culture and the increase in car ownership, carried out product strategic innovation, combined traditional toys and automobile culture, and focused on the development of car model business. After years of hard work, the company has gradually developed into a leading listed company in the automotive model manufacturing industry in China and an authorized car model provider for world-renowned brands. In 2010, the A-share company of Xinghui Car Model was listed on the Shenzhen Stock Exchange, becoming the first GEM listed company in eastern Guangdong.
Since its listing, based on the consideration of scale and business stability, the company has actively expanded leisure and entertainment baby products and acquired Xinghui Materials, which has laid a certain foundation for the company to form a scale effect and develop into a large-scale platform company in the future. So far, Xinghui car model is one of the enterprises with the largest number of car model authorizations, has the industry's most complete brand car model production line, always adheres to the whole industry chain business model of independence, research and development, production and sales, and constantly builds and improves the efficient marketing network covering the whole country and radiating overseas, wins the market segment, opens up the international market, and becomes a leading enterprise in the domestic car model industry. After years of hard work, Xinghui baby brand has been created, and its products such as Xinghui baby car models and children's bicycles enjoy a good reputation among domestic toy companies. The company's trademark "RASTAR" is not only registered in China, but also has been registered in 47 countries and regions such as the European Union, Japan, the United States, Australia, Singapore, South Korea, Hong Kong, China, etc., and the authorized well-known automobile brands appear on the products at the same time, forming a stronger brand advantage, manufacturing sophisticated products, widely praised by global consumers, laying a solid foundation for the company's subsequent development.
With the vigorous development and rapid application of information technology such as Internet technology and intelligent terminals, it provides a rare opportunity for the company to accelerate industrial upgrading. Adhering to the business philosophy of continuous innovation, Rastar actively expands online games and explores emerging business forms. Based on the natural entertainment attributes of toys and games, the company takes interactive entertainment as the main line of development, and has an all-round layout in multi-media, multi-channel and multi-product, and has successively acquired mobile game developers Changyu Tianxia and Kuguo Internet advertising platforms; It has also obtained the game adaptation rights of Jin Yong, Liang Yusheng and Wen Ruian's related works, and gradually improved the online and offline cross-border marketing platform with global famous car culture, Jin Yong, Liang Yusheng and Wen Ruian's related martial arts literature, and IP authorized content such as Changyu World. At present, the company has formed a business structure of online games, car model toys and baby products, and upstream raw materials, and "toys and games" have become the company's main source of profits.
In October 2013, Xinghui Model Car (stock code: 300043) acquired 100% equity of Guangdong Tiantuo Information Technology Co., Ltd. for 812 million yuan. Tiantuo Technology is an online game R&D and operation organization integrating R&D, production, distribution and operation, and its self-developed web games "Yitian", "Legend of Mountains and Seas", "Heroes Shooting the Condor" and so on are deeply loved by players, and have successfully entered Southeast Asia, Taiwan, Japan, Europe and the United States and other international markets, becoming a dark horse in the online game industry. In March 2014, "Guangdong Tiantuo Information Technology Co., Ltd." changed its name to "Guangdong Xinghui Tiantuo Interactive Entertainment Co., Ltd.", and officially became a wholly-owned subsidiary of Guangdong Xinghui Model Car Co., Ltd.
With the diversification of people's spiritual and cultural consumption and the in-depth impact of the Internet on lifestyle, "interactive entertainment" is increasingly becoming the main form of entertainment, providing a broader development space for the company in the future. In March 2014, Guangdong Xinghui Model Car Co., Ltd. officially changed its name to Xinghui Interactive Entertainment Co., Ltd. This marks that on the basis of laying the foundation for the steady operation of the original offline business such as car model toys, Xinghui Car Model has built a close social interactive entertainment relationship between the two major industries of toys and games through the combination of online and offline, and officially established an interactive entertainment industry chain model with toys and games as the carrier, content and marketing as the dual driver.
