Barbie

Overall scoring
80
Popularity index
14937

Barbie brand introduction

Barbielogo

M.A.M. BARBIE (SHANGHAI) TRADING CO., LTD., BARBIE, BORN IN THE UNITED STATES IN 1959, IS A TOY BRAND OWNED BY THE WORLD'S FAMOUS TOY MANUFACTURER MATEL, A POPULAR TOY BRAND AROUND THE WORLD, AND A KIND OF DOLL THAT SELLS WELL IN THE WORLD / IS POPULAR WITH LITTLE GIRLS

Barbie was born in the United States after World War II. On March 9, 1959, the world's first blonde beauty doll was officially launched, and its creator, Ruth Handler, the founder of Mattel, saw that his daughters liked to play with the popular paper dolls at that time, and was full of interest to help them change clothes and bags, so he thought that he should design a three-dimensional doll. And once on vacation in Germany, Ruth accidentally found the German doll "Lily" who was 11.5 inches tall and measured 39-18-33. It was this doll that inspired Ruth, and upon her return to the United States, she immediately transformed Lily's image to make her look as sexy and charming as Marilyn Monroe. On March 9, 1959, the world's first blonde beauty doll was officially launched, and Ruth named her after her youngest daughter Barbara's nickname, and since then this blonde beauty has been called "Barbie". Currently, Barbie has a footprint in 150 countries around the world, and on average, 3 Barbie dolls are sold in the world every second.

Over the past 50 years, Barbie has always maintained a youthful and beautiful image, with exquisite curves and radiance. Mattel launches an average of 90 sets of Barbie series dolls every year, and in order to make Barbie more humane, Mattel specially designed friends, family, and a boyfriend named Kenny for her; Barbie has worked in a variety of professions, she has been a star, a teacher, an engineer, and even a veterinarian; And what fascinates the kids the most is that Barbie has countless beautiful clothes. According to statistics, Barbie and her friends have worn a total of nearly 1 billion pieces of clothing since its inception, and Barbie has conquered the world with her charming image.

Barbie and her friends wore a total of 1 billion pieces of clothing. About 120 new Barbie outfits hit the market every year, and more than 1 billion pairs of shoes were specially designed for her. She is the princess of a woman's fairy tale, and it is every woman's dream. It's like an advertising slogan, where there are dreams, there is Barbie! She is a true icon.

Beauty is a woman's life's work. The appearance of Barbie extended a woman's ideal of beauty from 3 years old to 80 years old. Barbie, which has been popular for 50 years, has witnessed various trends in fashion over the past 50 years.

Now, "Barbie" dolls have been sold to more than 150 countries in the world, with total sales of more than 1 billion yuan. Ruth Handler is the founder of the world's longest-selling toy on the toy market, "Barbie".

In 1958, they were granted a patent to produce Barbie. This doll will change an era, and she is different from the dolls that have come before. She was an adult, with slender limbs and fresh touches, and although she had a good figure, she was tightly wrapped in beautiful clothes, and her face exuded a mystery like that of Marilyn Monroe, although she was only 11.5 inches tall. In the end, Ruth gave her daughter Barbara's nickname "Barbie" to the cute doll.

The first Barbie dolls were made in Japan and debuted at the 1959 American Toy Fair under the title "Barbie – A Role Model for Teenage Girls."

The brand was ranked 155th in the 2006 "Top 500 World Brands" list compiled by the World Brand Lab.


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