Fonterra Trading (Shanghai) Co., Ltd., Anmum, a milk powder brand under the dairy giant Fonterra Group, is imported from New Zealand and in original cans, and pregnant women's milk powder enjoys a high reputation in the Asia-Pacific region
Anman is one of New Zealand's largest conglomerates and a brand of Fonterra, a world-renowned supplier of dairy ingredients. Fonterra Group is a globally recognized leader in dairy technology, with many of the world's top dairy brands, such as the world-famous Anchor butter, the world-famous Mainland butter and cheese in China, the well-known Comfort and Anman in the Asia-Pacific region, and the popular ice cream brand TipTop in New Zealand.
The first product in the Amon range was Maternity Milk Powder, which was launched in Malaysia in 1995. In the same year, it entered the Chinese market. In 1999, a range of milk powders for children aged 1 year and above were launched in Malaysia. In 2001, the infant formula was launched, which constitutes a complete feeding system.
Anman milk powder has been a great success for more than ten years. Among them, pregnant milk powder enjoys a high reputation in the Asia-Pacific region and is the market leader brand of pregnant milk powder. It is rich in high folic acid, as well as other balanced nutrients and light taste, which has been widely recognized by mothers. In China, it is the first pregnant woman formula to appear on the market, and the first pregnant woman milk powder brand to educate pregnant women about folic acid intake.
Following the success of the maternity milk powder, Anman ™ has launched a range of infant and child growth formulas with the unique Nutri-Q brain development system, creating a complete Anman ™ feeding system.
Anman not only provides Chinese consumers with high-quality infant formula, but also introduces the new parenting concept of "nutrition + stimulation" to young Chinese parents.
Fonterra in China:
Fonterra Group has been entering and serving the Chinese market since 1982, and has been serving the Chinese market for more than 20 years, and with the integration process of New Zealand Dairy, it has successively appeared as the New Zealand Dairy Board, New Zealand Dairy Raw Materials, Anchor Dairy Company, etc., and in 2005, registered and established Fonterra Trading (Shanghai) Co., Ltd. in Shanghai, and has branches in Beijing and Guangzhou.
As an independent strategic business unit of Fonterra Group, Fonterra China's new China strategy has shifted to "Rooted in China's Dairy Industry and a Participant in China's Dairy Industry", with the goal of building a comprehensive local business in China covering the entire "farm-to-consumer" supply chain, i.e. fully involved in the marketing and catering business from farming, milk collection, processing to consumer goods marketing, and catering business. It mainly includes four businesses: consumer goods business, dairy raw materials business, catering business and ranching.
