In Changsha, In coffee's professionalism is highly recognized, and its own roasting has a good reputation in Changsha's specialty coffee circles. At present, In coffee has two branches, the old store is located in Shanghai City, and the new store is located in Huayuting. Although In Coffee's shops are located far from the city center and in the south of the city, this does not prevent specialty coffee lovers from visiting regularly.
One of the founders of In coffee, Boss Lei is the roaster and barista in the store, he studied under Taiwanese coffee master Zhuang Huaide and obtained the European Specialty Coffee Association (SCAE) Roaster Advanced Certification. Boss Lei believes: "The bitterness of coffee is a bad taste, it should only be used as an aid to set off other flavors, or it is fleeting. Coffees that are too bitter are problematic. "All the coffee beans in the In Coffee store are self-roasted, and the roasting work is basically done in the Shanghai City store.
In coffee supplies more than 10 varieties of coffee beans every day, including Geisha Village coffee beans from time to time. Geisha Village refers to the coffee beans produced in the Geisha Village Garden, which has been in the limelight in the past two years and has become a new upstart in specialty coffee, and many contestants will choose it as the first choice in the top coffee competitions. There is also a grading of coffee beans within Geisha Village, including Competitive Bid, Gold Label, Red Label, Chaka and other batches. The intensity and complexity of the coffee also decreases from the Tender Lot to the Chaka, with the Red Label being typical of the Geisha Village flavour, with good balance and pronounced fruit acidity. In addition to single-item pour-over coffee, In coffee also offers Italian milk coffee, which can be selected as a concentrated base with ordinary blended beans or SOE, and the price of SOE is slightly higher than that of ordinary beans. In coffee also offers desserts, which are recommended for both appearance and taste.
In coffee Shanghai City old store, operating for many years, has maintained a simple decoration. On the photo wall of the store is a photo of the owner traveling around the world. Whisky is tucked away behind a sliding chalkboard on the bar shelves, and drinks are served at the right time of the night. The new Huayuting store has two floors, with a reasonable layout and spacious space, and the interior is in a warm yellow tone, giving people a warm and comfortable feeling.
