Within a radius of several hundred meters from the Guanyinqiao business district, there are three private bookstore brands, namely Fangsuo, Sisyphus and Chongqing Book Center. Chongqing Book Center doesn't have as many awards as the top two on the list, but the local brand, which was founded in 2009, has developed in the brick-and-mortar bookstore industry in the mountain city in less than a decade with its super-large scale and rich business formats.
Chongqing Book Center currently has four physical stores in Shancheng, namely Guanyinqiao Maoye Department Store in Jiangbei District, Longhu Times Tianjie Flagship Store in Daping, Yuzhong District, Sanjun Medical University Campus Store, and Xinshan Book House in Yubei District, which opened in 2018. Among them, the Maoye store and the Times Tianjie store have a huge scale: the Maoye store covers an area of more than 4,000 square meters; The Times Paradise Street store is even more so, reaching more than 6,000 square meters. These two stores have long been separated from the scope of bookstores, and can be called large-scale cultural malls. Their internal business formats are very rich, covering books, digital 3C, audio-visual, toys, cultural and creative products, coffee bars and other types of products or services, which also makes the audience of Chongqing Book Center quite extensive.
Books are still the main business of Chongqing Book Purchasing Center, and its Maoye store alone has 160,000 kinds of books, with a total of 1.5 million volumes, ranking first among major bookstores in Chongqing. In terms of categories, Chongqing Book Center focuses on literature, social science, art, design and life books, with publishing houses all over the world, and Chinese books from across the Taiwan Strait. Compared with the top two on the list, the Chongqing Book Purchasing Center has a stronger commercial atmosphere in the selection of books: you can see a large area of teaching and auxiliary books when you enter the door, and "student nightmares" such as Huanggang Middle School test question collection and Hengshui Middle School wrong question notes can be found here; Many chicken soup literature, such as the Big Ice series, have also been placed in a prominent position. In the eyes of many book lovers, the excessive number of commercial books makes the Chongqing Book Center a little "cheesy" in the bookstore industry, but its wide range of books can still satisfy most readers.
In terms of design, Chongqing Book Center has put a lot of effort into it, and the interior decoration of its Times Tianjie flagship store is designed by Xie Ke, a well-known designer in Chongqing, to convey a fresh and simple atmosphere to readers. The main hall is brightly lit, and the ceiling is made of mirrored stainless steel, which reflects the light and brings the reflection of the halo, as if it makes people in a fantasy world. Wood-coloured bookshelves with a variety of light-coloured décor will make you feel more relaxed. Other smaller areas have also been given special treatments, such as the children's area, which uses more vibrant tones and prototype flooring; In the art area, a mezzanine is made on the ceiling to make the space more layered.