UME is a well-known cinema brand in China, and its name is taken from the English words "Ultimate", "Movie" and "Experience". Beicheng Tianjie store is the third cinema of UME Cinema Group after Beijing Huaxing store and Shanghai Xintiandi store, and it is also the first five-star cinema in Chongqing that has been certified by the state.

UME Cinema Beicheng Tianjie opened in 2004, and although the theater has undergone several renovations, it still has the problem of outdated and aging facilities. The theater has a total of 15 screening halls, including UME MAX hall, 4DX hall, VIP hall, couple hall and other special theaters, and most of the theaters are RealD halls. The UME MAX hall has a total of 332 seats, which is a CGS Chinese giant screen, and the theater uses a 2.4 high-gain all-metal screen, and uses two Belgian Buck DP4K-32B digital projectors for dual-machine projection, which is about 20% brighter than the IMAX giant screen. The spacing between the seats in the theater is reasonable and the seats are comfortable. The 4DX hall emphasizes the expression of special effects, including seat shaking, water mist spraying, etc., although these special effects can enrich the viewing experience, but at the same time, they also interfere with the audience's attention to a certain extent, so the audience has mixed reviews for it. The theater has couples' seats in most of the theaters, and there are also special couples' halls, which have a larger spacing between the seats and are not much different from other theaters in terms of facilities.

Chongqing has more than 10 UME cinemas, each with its own characteristics. If you want to experience UME Cinema's golden sign "DMAX", you may want to choose to go to Yuzhong Store, Jiefangbei Store, Nanbin Store or Nan'an Store. DMAX is a giant screen movie projection system led by the Chinese Research Institute and China Film Group, the DMAX hall of the South Shore store is equipped with DTS:X technology, and the DMAX hall of the South Bank store is also a Dolby Atmos hall, DTS:X and Dolby Atmos are the same sound system, which can bring more vivid and realistic surround sound effects.

UME Cinema Beicheng Tianjie Store is fully equipped, with an independent book bar, snack bar, exhibition area and surrounding sales area in the hall, with a large rest area and sufficient seats. The layout of the theater is a little chaotic, some theaters lack signs, and there is no special staff to guide them, which brings a lot of trouble to the audience.