is also a domestic local brand, compared with the industry leader Wanda Cinemas, Jinyi Cinemas is often labeled as "not high-end enough" by the public. Founded in 2004, Jinyi Film and Television has opened theaters in cities of all sizes across the country, and ranks among the top domestic cinema brands with the number of theaters and relatively affordable ticket prices.

Jinyi Cinema Nanping Store is the first IMAX five-star cinema built by Jinyi Film and Television in China. Although the theater has a history of six years, it is well-equipped and the environment is relatively good. The theater has a total of 8 theaters, including IMAX hall, Dolby laser hall, dual-machine digital hall and other special theaters, with a total of more than 1,700 seats. Jinyi Cinema is a theater in Chongqing that introduced IMAX technology earlier, and its IMAX hall can accommodate 332 people to watch movies at the same time, with the disadvantage of narrow seats and average comfort. Launched in 2017 with 256 seats, the Dolby Laser Room offers a better viewing environment than any other theater. The so-called Dolby laser,It is the combination of Dolby Atmos and laser giant screen,Dolby Atmos breaks through the traditional sense5.1、7.1 channel concept,It can create a more realistic sound effect according to the content of the film。 Laser projection can present superior image quality and higher brightness, bringing an excellent visual experience to the audience.

Jinyi Cinema is rich in activities, and the theater has held meetings with the main creators of films such as "I Am Not the God of Medicine" and "The Leaker", as well as ticket giveaways for movies such as "Ant-Man 2: The Wasp" and "Di Renjie's Four Heavenly Kings". During festivals, the theater will also carry out different activities, such as Children's Day in 2018, when the theater prepared gift packages such as clay sculptures and animation peripherals for children who came to watch the movie.

There is no VIP hall in the theater, and the lounge area is located in the lobby with fewer seats. The number of self-service ticket machines in the lobby is small, and there are often machine breakdowns. The ventilation effect of the theater is average, and the air conditioning is not strong enough, which often makes the audience feel stuffy, and the viewing experience is also greatly reduced.