Along with Paragon Cinemas, Emperor Cinemas from Hong Kong has not opened a large number of cinemas in domestic cities, and most of them have been mediocre. Opened in early 2018, the Chongqing store is more like a "milestone" of Emperor Cinemas, with a total of 18 cinemas, nearly 2,300 seats, and an operating area of 13,000 square meters. In terms of environment, it is not an exaggeration to say that Emperor Cinemas is the best in the city. The design of the theater emphasizes the theme of "cinema in the wood", with black as the base, and the golden flow spreads from the walls to the entire ceiling, crisscrossing the overall style.
Cinema facilities and equipment are also not to be underestimated. Emperor Cinemas is home to Chongqing's first MX4D dynamic effects hall, which emphasizes the use of a variety of special effects to create realistic viewing effects compared to traditional projection technology. Special effects include seat shaking, smelling, water spraying, spraying, etc., each of which appears in conjunction with the plot of the movie, bringing a richer and three-dimensional viewing experience to the audience. Emperor Cinema has a ScreenX Room. ScreenX is a multi-sided projection system that extends the content of the front screen of the film to the next side of the film, creating a three-sided screen, so that the audience can feel more "immersive" when watching the movie. Emperor Cinemas' ScreenX is equipped with state-of-the-art equipment, with a 6P laser digital projector for better color expression and rich image layering, and Dolby Atmos for more realistic surround sound.
In addition to the above, the Chongqing store also has the first parent-child themed movie viewing area "Dream Land" in Emperor Cinemas, which consists of three theaters: Dream box Red, Dream box yellow and Dream box Blue. Dream land has the flavor of a children's playground: the walls are painted in colour, the seats are lazy sofas, and all kinds of dolls are arranged. The seats in the theater are spacious and comfortable, suitable for parents and children to sit together, but the projection equipment is relatively ordinary, and the viewing effect is average. The cinema hall has its own parent-child toilet, and there is a shoe rack at the door, and you need to take off your shoes when entering the viewing area.
The VIP room is a combination of ordinary VIP seats and the presidential box. All seats feature remotely adjustable leather seats with a push-button for service on the side of the seat. The Presidential Box is divided into two- and four-seater seats, which not only has a more private viewing space, but also enjoys the exclusive butler service provided by the theater.
The cinema hall is spread over two floors, with Halls 1 to 9 on the 6th floor and Halls 10 to 18 on the 7th floor, each with a merchandise area for snacks and beverages. The theater introduced the first self-service ticket gate in Chongqing, and the audience only needs to scan the QR code on the ticket to enter. 3D glasses need to be brought or purchased by the audience, and the theater provides clip glasses, children's glasses, etc. for a fee, with prices ranging from 5 to 10 yuan.
