Paragon is transliterated as PALACE, which means the palace of movies, and is one of the three major cinema brands under the well-known Hong Kong cinema chain Broadway. Paragon Cinemas positions itself as a high-end cinema, and in terms of decoration design, Paragon Cinemas subverts the consistent image of traditional cinemas, using Western-style hotel style, and each Paragon Cinema is equipped with first-class projection equipment, both in terms of viewing environment and viewing effect.
Chongqing has always been the preferred city of Paragon, and since the first cinema was built, four Paragon cinemas have been born in Chongqing in just four years, the largest number in southwest China, second only to Shanghai in the country. The MixC is the first Paragon Cinema in Chongqing and the only Paragon in Chongqing with an IMAX hall. The theater has a total of 456 seats, divided into ordinary seats and couple seats, the ordinary seats maintain the consistent level of Paragon Cinemas, with a seat pitch of 1.2 meters, and the couple seats are distributed in the back row of the theater, both horizontal and vertical spacing are wider than ordinary seats.
The MixC store is the first RealD 6FL certified cinema in Chongqing, the general 3D equipment can only reach the industry brightness standard of 4.5FL, and 6FL is the brightness standard advocated by Hollywood, the projection brightness of 6FL and above can allow the audience to have a higher quality viewing experience, RealD 6FL certified cinema is an upgraded version of 3D cinema, and it is also the preferred place to watch 3D blockbusters. The theater is equipped with equipment from the world's top technology companies to create better viewing effects, such as Barker's digital projection equipment to improve image quality, and QSC's surround sound system to bring more realistic, stereoscopic sound.
In some 80's movies and books, PALACE is transliterated as "Belle Palace", and the splendid design style has always been a major symbol of Paragon Studios. The theater uses a large number of marble elements and lighting decoration, the lobby is spacious and bright, in the details, the 11 theaters of the theater have been treated with anti-slip floors, the ventilation system is strong, the temperature is suitable, and the theater provides the audience with shawls and power bank rental services. Even after a long time in business, the theater environment is still very clean, the restrooms are odor-free, and disposable toilet paper mats are available. The theater also houses the country's third Kubrick bookstore, located at the entrance to the lobby and offering movie books as well as artisanal coffee for those waiting to enter.
Star meet-and-greets, early screenings or free tickets are a common occurrence in theaters these days, but events at Paragon Cinemas are more special. Paragon Cinemas is one of the few theaters in Chongqing that has joined the National Art Film Screening Alliance, where audiences can see many classic films that have returned to the big screen, such as "The True Story of A Fei", "A River Flows Eastward", etc., and the theater has also joined the "A.R.T Literary Film Project", and many literary films will be released. The cinema has hosted many film festivals, such as the National Theatre Film Festival, the Retrospective of French Classic Theatre Films, the International Ballet Film Festival, the Hong Kong Theme Film Festival, etc., and sells a wide range of film merchandise.
In addition to the MixC store, other Paragon cinemas in Chongqing are also remarkable. Opened in 2017, the Paragon Cinemas IFC store is designed to look like a Hong Kong-style theater, using many neon lights, old discs and other elements. IFC store has a LUEX laser giant screen hall, the screen texture is more delicate, the brightness is higher, and the viewing effect is excellent, which is very worth going to experience.
