Winshare Books, which won the title of "Top 10 Most Beautiful Bookstores in China", is a new sub-brand of Xinhua Winshare, and its market positioning is specifically aimed at cultural youth groups, which can be described as a bold innovation of an old-school brand. Unlike any bookstore established by Xinhua Winshare in the past, Winshare Books caters to the trend of the times and debuts in front of the public as a composite bookstore.
Opened in 2017, Winshare Books is located in Jiufang Shopping Center, with three floors, covering an area of nearly 10,000 square meters, with a total collection of 300,000 books, making it the largest comprehensive bookstore in the south of the city. Compared with the Fang Institute, the decoration style of Wenxuan Book is very close to the people, with simple wood-colored bookshelves displayed in a regular manner, green plants are placed in all corners of the bookstore, and there are more than 200 reading places. Because of this, few people come to the bookstore to take pictures, the bookstore is crowded but not crowded, and the vast majority of readers are just reading quietly.
The books on the first floor are mainly literature, and the classification is relatively clear according to the criteria of literature-region-content-author. The first floor of the bookstore is highlighted by the "Sichuan Edition Selected Books" theme book wall and the English original book area, the former collects many publications published by local publishing houses in Sichuan, and the latter sells a large number of original film and television books and classic books, such as Bob Dylan's poetry collection, "The Book of Lost Things", "Gone Girl", "Charlie and the Chocolate Factory", etc., almost every book provides sample books. In addition, the bookstore has a mezzanine above the "Mythology" area, which is dedicated to art books. The books on the second floor cover a variety of categories: business, finance, women, life, etc., among which Winshare's core products, teaching and supplementary materials, occupy the main proportion. The shelves are taller, but there are ladders next to each one to make it easier for readers to access high-level books.
Kidswinshare, the first professional children's bookstore in Southwest China, is independently located on the third floor of Winshare Books, with nearly 10,000 children's picture books, making it a leader among children's bookstores in Chengdu. For children of different ages, the bookstore is divided into five reading areas: the starry sky reading area, the four civilization theme display installation area, the Hans Christian Andersen fairy tale theater, the mushroom area picture book library, and the mommy reading area, and has carried out different designs, such as the starry sky reading area with dark blue as the main color, adding galaxy elements, and the four civilization display installation areas will design the bookshelves into the shape of pyramids and the Great Wall. The reading area is uniformly carpeted, which effectively prevents children from stumbling and getting injured.
Considering the huge number of books, Winshare Books has developed a smart book city in addition to classifying the books in detail. Readers can quickly find the floor and location of the books they need through the "Find Books" option in the bookstore's WeChat official account or the intelligent query terminal in the store.
In addition to reading, Winshare Books has many other ways to experience it. In terms of cultural and creative activities, there are Taiwan's well-known cultural and creative brand "Mythical Words" and the rare Taipei National Palace Cultural and Creative Store, and the bookstore's imported stationery is the largest in Southwest China, selling major brands of stationery such as Lihit, Stalogy, and Faber-Castell. In addition, Winshare Books has also partnered with local catering brand Chengdu Impression to jointly create a cultural-themed restaurant, Zhishi, which provides readers with reading boxes, children's set menus and American coffee, with an average of about 40 yuan per person.
The bookstore has two venues for holding events, namely the cultural curatorial space on the right side of the entrance on the first floor, and the staircase lecture area connecting the first and second floors of the bookstore. In the past year, Winshare Books has invited celebrity writers such as Yan Chongnian, Ge Liang, Zhang Xiaoxian, and Dong Qing to come to the scene to share their reading experiences with readers face-to-face, and held exhibitions such as Israel Culture Week and Polish Architecture Exhibition, which have received good responses.
