Curves is a global women's fitness giant, founded in the United States in the 90s, and once opened 10,000 franchise stores around the world, becoming a classic case of "Blue Ocean Strategy". Around 2010, Curves was hit by the impact of boutique gyms, and at the same time, the rapid expansion of the brand led to endless problems, and nearly half of the franchise stores were closed. Currently, Curves still has thousands of franchise stores around the world, including more than 1,000 in Japan alone. In 2015, Curves' first flagship store in China was opened, located in People's Square, Shanghai.

Different from the original Curves, which focuses on the fitness of middle-aged and elderly women, Curves China has repositioned itself to target professional women with spending power, and still follows Curves' classic "30mins fitness circle" concept, with 12 hydraulic fitness machines and 12 pedals forming a complete fitness circle. In the actual fitness, members only need to train according to the prompt sound of the background music, use the equipment for 30 seconds of resistance training, and perform 30 seconds of bodyweight training on the pedal, so that the cycle is two laps, and the time is about 30 minutes.

Curves attaches great importance to the aesthetics and cleanliness of the training environment, and accurately snipes the preferences of women. The design style of the store is simple and warm, with purple and white as the main colors, which is very different from the factory straight male style common in gyms. The fitness equipment takes into account the aesthetics, and the environmental color is matched with each other, mainly purple and white, and the hydraulic design does not need to add hanging pieces, and the visual appearance is quite concise.

The space of Curves is actually not large, taking the People's Square store as an example, the main equipment area can only place one set of Curves equipment (12 machines and 12 pedals), and the rest of the area is mainly for stretching services. The locker room is a thoughtful locker, with towels, bath towels, and slippers, while the dressing table is equipped with cotton pads, cotton swabs, paper towels, air cushion combs, hand cream, hair dryers, etc. The shower room is slightly insufficient, with only 5 compartments in total, providing Watsons series toiletries, with shower curtains as a shield, low ceilings, and a more cramped visual experience.

As a mature women's gym, Curves cares deeply about the psychological needs of female trainers, and the store is uneasy to mirror to avoid distractions from faceless trainers; Most of the employees are women, and it is not recommended that members bring their boyfriends or husbands to the store for training, so as not to cause psychological discomfort to other trainers.

In the eyes of some fitness people, the effectiveness of Curves' 30mins fitness method is questionable, but if you are a beginner user who is just starting to try fitness, it is a good choice to develop exercise habits at Curves.

Price Reference:

Half-year card: 3108 yuan

1-year card: 4776 yuan

2-year card: 6888 yuan

*The price of the card fluctuates greatly, and the actual price shall prevail.