Liking Fit is a 24-hour smart gym founded in September 2016 and completed two rounds of B and C in early 2018 and received a total of 350 million yuan in financing. Liking Fit has expanded rapidly in major cities mainly by way of franchise, and has franchise stores in many cities across the country, and currently has nearly 20 Liking Fit smart gyms in Shanghai.
As you can see from the name, the biggest feature of Liking Fit is 24 hours. Traditional gyms usually open at 9 or 10 a.m., which is difficult to meet the needs of some members who like to work out in the morning, and close at 10 p.m., making it difficult to meet the needs of those who often work overtime but still want to exercise. Liking Fit provides a venue around the clock, fully covering the free and diverse fitness needs of users.
Liking Fit is divided into aerobic area, equipment area, and intelligent exercise room, of which the exercise room provides a large number of exclusive course teaching videos, including free fighting, aerobic barbell, Pilates, Tabata, etc., members can freely enter the exercise room to watch classes on demand, and use the venue for exercise.
Many people who go to Liking Fit to exercise will be amazed by its special treadmill, which is a smart treadmill developed by Liking Fit in cooperation with a treadmill brand, with a 32-inch HD display, which can play movies online and participate in online marathons, giving running social attributes and adding fun. The equipment is probably the shortcoming of Liking Fit, the existing free/fixed equipment configuration can basically meet the fitness beginners, but it is not too enough for advanced trainers, and there is still a lot of room for improvement in strength training equipment.
Intelligence is another key word in Liking Fit, where almost all operations can be done with the assistance of the smart bracelet. After joining the club, members can use the smart bracelet to enter the gym at any time, in addition, whether it is to make an appointment, storage, use the treadmill, physical measurement, shower, all need to use the smart bracelet, even if you exercise alone without staff, there is no hindrance. In addition, Liking Fit has developed an App, which is connected to the smart bracelet, after each physical test, the member's body data will be recorded in the terminal, and the pulse, heartbeat, and mileage during running will also be transmitted into the App in real time, and the training frequency, training duration and other data are also reflected, which is very intuitive.
Franchise is the main expansion method of Liking Fit, and different stores have different card fees according to different shop rents, equipment, and scales. Liking Fit does not provide city-wide passes or nationwide passes, and members can only choose to apply for cards at a single store. Some stores have two types of cards, all-access cards and off-peak cards, which can be entered all day on weekdays and weekends, and staggered card members can enter for a limited time.
Price Reference:
Flagship store in Shanghai
All-access card: monthly card 1999 yuan, season card 3999 yuan, half year card 6999 yuan, annual card 9999 yuan
Staggered card: 2999 yuan for the season card
Shanghai Caojiadu store
All-access card: 399 yuan for monthly card, 999 yuan for season card, 1599 yuan for half-year card, 2099 yuan for annual card
Staggered card: 699 yuan for season card, 1099 yuan for half-year card, and 1599 yuan for annual card
Shanghai Bund store
All-access card: 699 yuan for monthly card, 1099 yuan for season card, 1699 yuan for half a year card, 2199 yuan for annual card
All-Access Card: All day on weekdays, weekends
Staggered card: before 11:00, 14:00-17:00, after 21:00 on weekdays, all day on weekends
*The price fluctuates greatly in different stores, and the actual price shall prevail
