Mr. Ouyang Junping, the founder of Xunxiang Ji, once founded two improved Hunan cuisine brands, and when he reached the third one, he decided to be "willful" and insisted on making authentic Hunan dishes that were not improved, and Xunxiang Ji was born. Officially opened in 2015, Shanghai's first Hunan restaurant won the "Top 50 Trendy and Creative Restaurants in China - Most Popular Hunan Restaurant" award a year later. As one of the young Hunan restaurant chains in Shanghai, Xunxiang Kee has reached the scale of seven branches in just three years, covering many popular business districts. Its rapid development momentum is difficult for other brands in the same class to match. The popularity of each of the restaurants has remained high, and members of the domestic idol girl group SNH48 have also dined at the restaurant.

The signature dish of Xunxiang Ji is also the chopped pepper fish head with "the first signature dish of Sanxiang". More than 6 catties of organic silver carp from Dongting Lake, with a secret chopped pepper sauce, the fresh fish and the spicy taste of the pepper blend with each other. It is worth noting that the actual spiciness of the dishes is higher than the spiciness. Diners who don't like too spicy can order the stewed silver carp in the big lake with green peppers made in Hengyang, the stewed silver carp can maintain the most original delicacy of the fish, and the slightly spicy green peppers are used to enhance the freshness, the fish is tender, and the soup base is thick and fragrant. The casserole pot Dongting Lake lotus root simmering slowly over low heat is also worth recommending. The lotus root is large and plump, simmered slowly over low heat until it is glutinous, and the sweetness of the lotus root melts into the soup, this dish is deeply loved by local diners in Shanghai and meets the taste of the public. Also worth tasting are the hairy bamboo shoots from Dongting Jun Mountain. The bamboo shoots are fresh and tender, without losing the chewiness of dry bamboo shoots, and they taste fragrant and aftertaste, which is very suitable for rice.

Xunxiang Ji insists on not adding auxiliary seasonings such as edible monosodium glutamate and chicken essence. The dishes focus on the food style of Xiangxi and Xiangjiang River Basin. He is good at making wild game, marinated meat and lo-mei and various meat dishes. The taste focuses on salty, sour and spicy, and has local dishes in Changsha, Xiangtan, Hengyang and other Xiangjiang River basins. In addition to the common stewing, stir-frying, and steaming, there are also cooking methods such as charcoal barbecue and slow simmering over a small fire. There are various types of cold dishes, such as fresh pepper appetizing pork belly, spicy loach, Hunan saliva chicken, spicy pork liver and other meat and cold dishes are appetizing and refreshing. The lo-mei from Hengyang is spicy and authentic, making it difficult for taste buds to resist. In addition to the main food, there is a wide variety of specialty snacks. Sugar and oil baba, oil rings, glutinous rice dumplings, stinky tofu, etc. are all childhood memories in the minds of Hunan villagers, so that diners who seek the taste of hometown are willing to queue up.

The restaurant uses a code scanner to order, and it is convenient and fast for diners to order by themselves. Of course, there are also paper menus, and most of the dishes are accompanied by pictures of the dishes next to them, so that the most popular dishes and new products are intimately marked, so that diners who order with the paper menu can also order dishes intuitively and conveniently. Patrol Xiangji has a highly recognizable decoration style, from the façade to the inner hall, trying to restore the unique style of the courtyard in Xiangxi. The interior is divided into different areas, and the landscape is also different. This area has wooden piles with cornices hanging from hats, and that area is a simulated fishing houseboat. On the wall, a full picture of the Xiangxi ethnic minority cottages is projected, and the house music plays Huxiang folk songs, each of which shows the simplicity and simplicity of Xiangxi culture to the metropolis of Shanghai. The service staff are uniformly dressed in national costumes and have enthusiastic slogans. Due to the large number of indoor partitions, some corners may not be taken care of, and diners need to call many times. The dishes of the seven branches of the restaurant are of the same standard, and the restaurants in the popular business district are popular, so it is recommended to make a reservation in advance. It is worth mentioning that the waiters of the newly opened ASE branch are a little rusty in the food answering business, and they need to strengthen training.