If you love roses, don't miss roseonly. This shop only sells roses and rose products. Coupled with the brand slogan of "only love one person in your life", it is impressive. With its simple and precise brand positioning, roseonly, which focuses on imported roses, quickly became popular after its establishment in 2013, and in April 2016, it attracted 190 million yuan of funds to become a leading brand in China's high-end floral market. After gaining popularity online, Roseonly set her sights on offline and opened its first brick-and-mortar store in Taikoo Li in Sanlitun. At present, there are 5 branches in Beijing, and several new stores are in the pipeline, and the momentum is not lagging behind Fauvism.

Roseonly's unique brand tonality and its near-luxury consumer experience quickly attracted the attention of many celebrities. The floral design of Liu Shishi and Wu Qilong's Bali wedding scene, and the floral arrangement of Zhang Ziyi and Wang Feng's daughter for the 100-day banquet are all the handiwork of Roseonly; Zhang Xinyi and Yuan Hong's newlywed gift box is also a proud work of roseonly. Li Xiaolu, Yang Mi, Li Yundi, Lin Zhiying, Wu Yifan, Kunling, Li Chen, Zhang Liang and other hundreds of celebrities have sent or received roseonly roses on important occasions.

Roseonly's brand development path is roughly the same as that of Fauvism, after opening the market for flowers and roses, and developing gift series such as rose jewelry and rose aromatherapy, it is slowly turning from a flower shop into a gift company.

The flowers are all imported roses from Ecuador, and Ecuador, a big country of flowers, due to the special geographical environment of Ecuador, the buds of the roses produced are much larger than those of domestic roses, and the flower branches are more upright, and the flowering period is longer. Roseonly only uses the German Green Label certification and ISO9000 and ISO14000 quality system certification for the cultivation of roses, and the flowers are shipped from Ecuador to China within 72 hours to ensure the best quality of the rose gifts.

Flowers and roses are divided into classic and perpetual, eternal true love, love in the arms and other series, the main price is 1314 - 2999 yuan, the overall more expensive than the beast. The classic red rose box of 19 branches is priced at 1999 yuan, and the rosetome with the same Ecuadorian royal rose is nearly 700 yuan more expensive, and the brand value is much greater than the product value, and the cost performance is low.

The amazing thing about roseonly is that it has a variety of colorful flower colors, and the fresh rose petals are specially made to show the color of eternal flowers, which is extremely rare in the market. Although rosetome, which is positioned a little lower, also has colorful rose works, there are many fewer style options.

Rose jewelry and ornaments are mostly made of gold, white gold and enamel, and the price ranges from 1,000 yuan to tens of thousands of yuan. roseonly also provides luxury grade immortal rose customization services, all of which are priced at more than 30,000 yuan, and the highest price is 89,999 yuan for a 120cm rose bear. However, the Constellation Classic series is only a large rose placed in a flower box, which is generally ornamental. These products can be experienced on-site in offline stores.

Roseonly's simple store decoration is young and fashionable, and the subtle use of lighting is very lively. Compared with the artistic Fauvism, it is much thinner.

Customers can pre-order flower gifts at offline stores or on the official website. Due to the fragility of the flowers, it is recommended that consumers pick up at the store in the same city or choose to have the courier service provided by the store in the same city, and the delivery fee is 100 yuan. Free express shipping increases the risk of flower breakage.

It should be noted that RoseOnly's brand philosophy of "only one person in your life" means that as soon as the first bouquet of flowers is delivered, the mobile phone number of the flower giver and the mobile phone number of the flower recipient will be bound, and the store staff will automatically take on the task of supervising you. Of course, this is really just a marketing concept, and if you change your phone number or tell the store staff that the gift is for a teacher, parent or close friend, you will not encounter resistance when making a purchase.

There is also a brand called FLORAL FANTASY in Beijing, which is also from e-commerce, founded by a former hairstylist of Dongtian Styling, and the team strength is relatively thin, and the price is lower than roseonly and fauvism. At present, there is a physical store in INDIGO, which is well-known, so if you are interested, you can pay attention.