In 2012, Taidi was established in Shanghai and became a leader in the industry with online washing. Since 2015, it has provided green plants and flower services, and created the "one flower a week" model, which has given birth to affordable flower e-commerce such as "spend some time", "flower to home" and "flower plus". It also has a certain degree of innovation in the introduction of washing users and cold chain distribution, and has a good momentum of development, as of February 2017, Taidi has reached the C round of financing.
Tabi flowers are divided into single bouquets and mixed bouquets. Selected single bouquets commonly use roses, bellflowers, and chrysanthemums, which are common on the market and popular varieties for girls; Select the flower buds with beautiful shape, prune more carefully, if the maintenance is done properly, the ornamental period can last for a week, 98 yuan / month, a bunch a week, this is the most cost-effective and affordable weekly flower in Beijing, ordinary salarymen can also afford it. The price of a luxury single item is 188 yuan / month, a bouquet a week. The price of mixing and matching weekly flowers is 168 yuan / month, and the elegant mix and match series has a bouquet a week, and the seasonal flowers are randomly delivered; The other is only two bouquets, which are fixed according to the season, such as mixing and matching white roses and violets in the winter of 2017, which lacks a sense of artistry, and it is a good choice if you just want to put a bouquet of flowers to please yourself. Up to 1,000 yuan of exclusive private custom flowers, low cost performance, the same price can be considered other brands.
According to the "2017Q1 China Flower E-commerce Market Research Report" released by iiMedia Research, among several well-known flower e-commerce companies in China, the satisfaction of the Teddy flower e-commerce platform ranks first, much higher than the famous Fauvism and roseonly. Teddy flowers are all over the country in more than a dozen first- and second-tier cities, and the national customer service hotline responds in a timely manner and the service process is standardized; Between the flower field and the user, two cold chain transportation is adopted, and the picking to delivery is mostly controlled within 24 hours, the freshness of flowers is guaranteed, and each bouquet of flowers is manually distributed, which avoids flower wear and tear to the greatest extent, and the user experience is better.
"Spend a little time" and "spend it at home", which also have a huge customer base, are very well-known, but the online customer service traffic jam greatly reduces the customer experience, and the bouquet pruning, flower selection and express delivery that take a little time are also unsatisfactory, and there are bad reviews on the Internet.
In addition to flowers, Taidi also has a corporate green plant leasing business, which ranges from hundreds of yuan to thousands of yuan per year according to the design of the enterprise area, and is maintained once a month.
The station of Taidi flowers covers the fifth ring road of Beijing, and it is very convenient to order flowers in Beijing urban area, mainly in the APP channel. At present, the only offline experience store has been opened in Shijingshan.
