Compared with developed countries, people in China buy few flowers on a daily basis, and they have no regular consumption habits. Therefore, traditional florists generally do not have many varieties, low freshness, and low visibility. In recent years, a large number of flower e-commerce brands have risen, and flower consumption has a vigorous trend. The Fauvists were the pioneers and the best among them.
Brutalist was born on Weibo at the end of 2011 and quickly became popular, and in 2013 it began to switch from pure online sales to online and offline business models, raising millions of dollars in 2014. Fauvism has grown from a legendary florist to an art lifestyle brand, occupying an industry position that is difficult to ignore in the high-end floral industry, and has been praised by the British design and fashion magazine Wallpaper as the pioneer of China's high-end brand O2O. After Shanghai, Fauvism currently has 5 physical stores in central areas such as Sanlitun and Jianguomenwai in Beijing.
The brutalist florist has won the favor of many celebrities. Zhou Xun's hand-held wildflower bouquet and Gao Yuanyuan's hand-held white peony flower were all from the hands of the Fauvists; Angelababy and Huang Xiaoming's entire wedding floral arrangement was written by Eric Chauvin, the global floral director of Fauvism and a French national treasure floral master, and the lily of the valley bouquet at the wedding was also designed by Eric himself.
Of course, Fauvism doesn't focus on wedding floristry, from custom bouquets, to immortal flowers, flowers, holiday limited gift boxes, to jewelry, home textiles, kitchen and other peripheral products, all of which are very dazzling. Fauvism's good taste is directly related to the founder Amber. She learned to paint since she was a child, and her famous floral work is a flower box called "Monet's Garden", which includes bandai orchid, sage, taro, double hydrangea and so on. This flower box was inspired by a garden built by the Jichu Museum of Art in Naoshima, Japan, based on Monet's famous painting "Water Lilies". Since then, this work has become a treasure of Fauvism, and a series of peripheral products such as scented candles and silk shawls have been developed.
The Guns Roses are a classic of Fauvist flowers, roses come from all over the world, and the main color is red. Made into a flower box, the style is traditional, but elegant and generous, and it is a style that can never be wronged when given to the woman you like. In the winter of 2017, the branches in Beijing mainly used pink Ecuadorian roses, and the price of 12 flower boxes was 999 yuan, and the price of 16 flower boxes was 1314 yuan. Some customers want a specific number of flower branches, and the shape effect of the flower box may not be good, so you can choose to customize the bouquet.
Fauvism also co-branded with other brands to create limited floral gift boxes, and the current official website sells limited flower boxes with top beauty brands Clé de Peau Beauté and TOM FORD, jewelry brands DODO and Qeenlin, high-end cashmere brand JANAVI and other international brands. The flower box contains brutalist or immortal flowers, classics from co-branded brands.
In addition, Fauvism also has ornaments such as wrought iron trellis flowers, vase flowers, air pineapples, etc., and the immortal flower box is also a best-selling product of Fauvism. Compared with crumpled dried flowers, immortal flowers can be maintained for 2-3 years by eluting the sugar, fat and other inclusions of the cells, injecting nutrient solution and dyeing agent, and the original form of the flower can be preserved and it looks the same as that of a flower, and if it is properly preserved, it can last for 2-3 years. Similar to the style of flowers, the design style of dried flowers is more traditional, fitting the generous and elegant femininity. Because of the traditional style, some customers with high expectations call it not cost-effective after receiving the goods.
Fauvist ambitions go far beyond the "flowers" themselves. In addition to floral arrangement, Fauvism also sells home textiles, home furnishings, food and kitchen beauty and personal care, fragrances, jewelry accessories and home wear, covering a wide range of categories, which also makes such a fantastic combination of "silk pajamas and flowers" appear in Fauvism's product list. With the exception of some of the items made by Fauvist themselves, most of these items are from European artisan brands, including luxury brands such as Chaumet, Pomellato, and Qeelin, all of which have partnerships with Fauvism.
In addition to buying flowers, Fauvism's brick-and-mortar store is well worth a visit. Each brick-and-mortar store has a different theme, the store layout is different, the items sold are different, and each store has its own town store beast, which is difficult for other brands to achieve. The beast boutique located on Jianguomenwai Street, in collaboration with fashion designer JOYEE, has a theme style of "wealth and danger", and the beast in the town store is a brass crocodile. The arrangement works are by Chinese contemporary artists Chen Wei and Yuan Yuan, which are more ornamental. The theme color of the Jianguo Road store in Beijing is celebrity pink, and the Sanlitun store, where hipsters gather, is made to look like an animal town, with a spacious store with a sofa area and a green grass embedded in the tabletop, which is refreshing.
If you're looking to order Fauvist floral arrangements, it's a great shopping experience to visit a physical store or order at a physical store and then go to the official website to order. The official website, official APP, official Tmall store and WeChat official account all support online ordering, which needs to be booked 2-7 days in advance, and will be delivered by FedEx.
