The unique urban brand chain bookstore and cultural and creative integrated store are very similar to the one-way space model, where reading, shopping, afternoon tea, and lectures can be realized. More than ten years ago, there was a bookstore whose main business was the sale and leasing of best-selling books and magazines, as well as the sale of some small stationery items. Since then, "Yanjiyou" has come into being on the basis of today's reading service with more than 100,000 members. In 2013, "Yanjiyou", which was transformed from "Today's Reading", was born and received investment from a number of capital groups. So far, Yanjiyou has 2 standard stores and 14 Yanjiyou Today Reading Community Bookstores, all over Beijing, Chengdu, Shanghai, Tianjin and other cities. The name of Yanjiyou comes from the split of the word "set", and is committed to creating an urban cultural space that includes bookstores, cafes, art galleries, cultural and creative life halls, and creative incubators. Beijing's first Yanji appeared on Zhongguancun Chuangye Street, as the core section of the book, Yanji covers social sciences, humanities, art, aesthetics, design, tourism and other aspects. Like other humanities bookstores, Yanji does not make textbooks and supplementary books, even though these books sell well and are highly profitable. The high-quality products sold by Yanji are not limited to cultural and creative, as long as they can create an atmosphere, from greeting cards to radios, they can be bought in Yanjiyou. Between the bookshelves, Yan Ji has placed a lot of futons on the ground, so that you can sit down and take a break between readings, and be careful and thoughtful. At the same time, another business model of Yanjiyou is to reach a contract with the commercial real estate center for more than 5 years, in addition to the main books, coffee catering and cultural and creative products, but also in the form of rent and home furnishing, children's art center, private custom clothing, art galleries, DIY handicrafts and other brands to cooperate, so that these businesses that are in line with the brand values of Yanjiyou can settle in, and the space is more diversified. Unlike most of the dismal private bookstores, Yanji introduced capital operation earlier and is a dark horse in the market. It has been listed as one of the 30 cultural industry projects supported by 11 departments, including the Propaganda Department of the CPC Central Committee and the State Administration of Press, Publication, Radio, Film and Television. Of course, Yanjiyou's store is also more lively, which may be a little noisy for customers who want to read and choose books quietly.