There's no petty bourgeoisie, no fancy decorations, and it's unbelievably simple: this is the first independent bookstore in Beijing. The earliest store of Wansheng is located near the Chinese People's University on the Third Ring Road in Beijing, and has been relocated three times in its 16-year history, and is now located under the Tsinghua Teacher Building of Peking University in Lanqiying, Chengfu Road. During the same period, the independent bookstore Fengrusong, Guolin Feng, and even the third pole disappeared one after another, and Haidian Book City also became a creative street, and only Wansheng Book Garden still exists like a living fossil. Wansheng Book Garden and Tsinghua University and Peking University are neighbors, in the era when the Internet is not yet developed, Wansheng Book Garden is the spiritual home of generations of Qingbei students, many students have read books here for free for several years, and now have the conditions and ability to return to Wansheng Book Garden. The founder, Liu Suli, put forward the view that "independent bookstores are not grocery stores", and believed that independent bookstores still need to adhere to the independence of bookstores themselves and books, and start from the quality of books, the depth of thought and the positioning of bookstores themselves. Halloween's efforts in the six words of "display, placement, and display" on the ground are far greater than those on other sales methods. Halloween has a unique academic atmosphere that stands out among many bookstores. Originally, Wansheng specialized in academic and ideological books such as humanities, social sciences, ancient books, dictionaries, etc., and has now expanded to include books on art, literature, audio-visual and fine business administration. There are a wide range of academic books, such as Overseas Chinese Studies, Humanities and Social Translation Series, Sanlian's Academic Frontiers, and Shanghai's Century Library. Halloween is the first to set up a special shelf for "three rural issues", the symmetrical shelf is a special shelf for cities, and the content of the books on the shelf is mostly related to the urbanization process and problems in urban development, and the one in the middle of the two is the environment and development shelf. Such a layout is ingeniously in line with the problems that have arisen in China's development and changes in recent years. Liu Suli has a certain influence on the cultural circle, the most upstream of the bookstore. According to Liu Suli, more than 2,000 writers have kept in touch with him, and he can often invite writers to sign in the store. Even though the total number of books in Halloween is comparable to that of the triptych, the decoration is simple and modest, and there are not many salon activities, it can meet your needs for "reading books exclusively". If you buy a book of 100 yuan or more in the Halloween Book Park, you will automatically become a member, and books over 100 yuan can enjoy 88% off. The fly in the ointment is that there is no place to sit and read a book in the Halloween Book Garden, if you need to sit down and drink something, you can move to the awakening coffee next to Halloween. Awakening Coffee is a joint venture with Halloween Book Garden, but you can only bring books to you after the book has been checked. The antique interior of the Xingke Café is separated from the bookstore by glass, so you can sit by the window or slump on the sofa, and the environment is generally comfortable. But coffee and desserts still have a lot of room for growth, and it's not as fun as making a pot of tea.