UA is a modern multiplex cinema tailored for KK MALL by a well-known Hong Kong designer with the theme of "Garden of Eden".
The biggest highlight of UA is the IMAX theater, which has soared since the screen was replaced in early 2016. The IMAX hall can accommodate 350 people at the same time, with a screen length of 21.64 meters and a height of 11.61 meters, second only to China Film Happy Coast Store in terms of area, and the fidelity of the picture is even better.
The theater also has 7 3D theaters, all of which use South Korea's master image 3D technology, which is the same principle as RealD 3D, which can greatly enhance the brightness of the screen and enhance the three-dimensional effect of the picture when showing 3D films. However, since the master image special 3D glasses are not compatible with regular cinema screens, you need to purchase them before watching the movie.
Most of the moviegoers who come to UA are rushing to the IMAX screen. The viewing effect leads most theaters in Shenzhen, both the brightness and color of the picture tend to be perfect, and the light on both sides of the screen is not attenuated, you can fully enjoy the visual impact of the movie when you sit in any position, and the most important thing is that the seat slope is very appropriate, so that moviegoers can fully enjoy their time alone, without worrying about being disturbed by the front row. It is highly recommended to sit in the last two rows, not only for the good view, but also for the neck not to be tired. The only drawback is that the temperature in the theater is low, although the winter in Shenzhen is not particularly cold, but sitting still for two hours will make people's knees cold.
If you don't have an IMAX ticket, you can consider the VIP room, where the overall service quality of the staff is higher, and the seats are adjustable multi-functional sofa seats, which are not only soft and comfortable, but also meet the needs of moviegoers lying down to watch movies. If you don't have a ticket for these two halls, you don't have to make a special trip to experience it unless you watch the movie nearby.
The lounge area of the theater is small and there are not many seats, but the mall is quite lively, so you can go to nearby restaurants and merchandise stores when it is crowded. Opposite the theater is Xintai Thai cuisine, friends who like Southeast Asian food can come to watch the movie with a snack.
